3 Essential Digital Marketing Tactics for Ecommerce Growth

E-commerce has swept the shopping scene. According to Statistica, e-commerce accounted for nearly 20% of global retail sales in 2021. Estimates indicate that by 2025, these online stores will account for almost a quarter of total retail sales worldwide.

The COVID-19 pandemic has been an important factor in the growth of this online shopping modality. As individuals stayed home to avoid the virus, people turned to online shopping. The Census Bureau reported that "e-commerce sales increased $244.2 billion or 43% in 2020, the first year of the pandemic, from $571.2 billion in 2019 to $815.4 billion. dollars in 2020".

As the number of e-commerce stores has grown, so has the need to stand out from the competition. Considering that the e-commerce experience is virtual, digital marketing strategies are essential to differentiate your brand from others. Implementing these three essential tactics is the best place to start.

In 2020, CEO and Founder Danielle Hixenbaugh launched Bloom Digital, an all-remote digital marketing agency, and saw the impact personalized SMS campaigns had on consumers.

Hixenbaugh says, "Since COVID-19, I've noticed a lot more customers are looking for an emotional connection to a purchase. Many of those people are the ones that will show up on your SMS lists. That's because the SMS is intimate. Your SMS list is made up of people who really want to hear from you and be informed of upcoming discounts or new products. Use this tool wisely and talk to your audience like you would a friend. . »

Email campaigns are another personal way to invest in customers, especially for brands with smaller marketing budgets. While some customers may say they don't want to receive emails, the data shows otherwise. According to Litmus, the e-commerce industry has the highest ROI for email marketing. For every dollar marketers spend on email marketing, they get $45 back.

A recent survey conducted by