3 Tips to Create Google Ads Better Than Your Competitors

We've all been guilty of using Google to search for mundane questions, like "How many ounces is a pound?" or "Can I use bacon grease as an oil?" However, Google has also led many of us to information and news that has become essential to our lives and businesses. Maybe you even used Google to find this article.

With so many questions to ask Google, it's no surprise that Google ad placements are a vital asset to businesses of all sizes. According to Hubspot, “Google is the most used search engine, receiving over 5 billion search queries per day. Not to mention that the Google Ads platform has been around for almost two decades, which gives it a certain seniority in the field of paid advertising. And, according to Google, advertisers earn $8 for every dollar spent on Google Ads."

Learning to harness the power of Google Ads will set your business apart from your competitors. Here are some tips to get you started.

Google uses a complex algorithm that forces ad creators to go beyond the ingenuity of their product or service offering. According to Google, “Ad Rank is recalculated each time your ad is eligible to appear and participates in an auction, so your ad position may fluctuate each time depending on your competition, search context of the person and your quality at that time.”

Chris Siebeneck, Vice President of Strategic Partners at SEO Werkz, said, "[In 2021, website usability] has become an important part of Google's search algorithm. People should be able to use your website easily and do what they want or what you want them to do. Google realized this and looked for ways to judge it and fit it into the algorithm. If your site is difficult to use, then Google doesn't want to send people there just to get frustrated."

There are several ways to optimize your website, including making it more usable on mobile devices. According to Statistica, "In Q4 2021, smartphones accounted for 71% of U.S. retail site visits and drove 58% of online shopping orders." In contrast, desktop users only generated 27% of retail site traffic.

Strategic SEO requires you to also identify the keywords your target market is using in their search engines. Once you identify these keywords, you can use them in your content and drive more relevant traffic to your site.

"SEO keyword research is a method used by businesses and SEO professionals around the world to identify what interests their audience," said Jae Bae, Founder and Chief Growth Officer at Hedley Digital. "Businesses use it to find out what phrases or words are popular with their target audience so they can rank higher in search engines, making their websites more visible to potential customers."

Founded by Chris Fawcett,