6 companies making AI more accessible

Artificial intelligence has always been attractive. In 2023, however, its appeal has become irresistible with its increasingly accessible AI tools.

Many tech entrepreneurs who fled Silicon Valley during the pandemic are coming back simply because they can't afford to miss this historic development. Around the world, business owners are also looking for ways to use AI to improve their operations.

If you fall into this category, here are some cutting-edge brands worth checking out that are making AI more accessible for the workplace.

1. ChatGPT overrides content (but be careful!)

Yes, we'll start with the obvious choice. Developed by OpenAi, ChatGPT arrived at the end of 2022. By early 2023, it had shaken the world to its roots.

The program is able to write online content in a way that is almost indistinguishable from humans with at least the right skills. (He still has a ways to go before he can write more sophisticated SMB content - although that will no doubt come as well.)

Regarding ChatGPT as a professional tool, the first thing is a warning. Along with its benefits, ChatGPT also serves as a case study for the nightmarish side of AI. Digital Trends explains how it opens the door to things like plagiarism and can be hard to follow.

Instead, business owners should use this powerful AI tool for content development. It's perfect for speeding up activities like brainstorming topics, conducting research, and creating outlines. Ideally, however, it works best when integrated with other enterprise solutions, which brings us to our next endeavor…

2. MarketMuse uses AI to take content optimization to new levels

MarketMuse is one of the companies integrating the power of ChatGPT into its own AI content solutions. The innovative brand has created an ambitious AI-powered content platform. This brings together artificial intelligence, search engine optimization (SEO) and content strategy in a single optimization tool.

The MarketMuse platform allows users to create and optimize content within the tool itself. Recent updates also enable this feature with the use of AI-generated content. Users can enter their searches and use the power of AI to generate plans.

Users can then refine and adjust them to their liking. They can also enter additional questions and key data points. AI continues to help throughout the creation of early drafts. MarketMuse's tool also provides content optimization feedback and scores so that the end product has the best chance of performing well when published.

3. Salesforce uses its Genius AI throughout the sales cycle

Salesforce's Customer Relationship Management (CRM) platform is already a popular business tool. However, the company has bolstered its offerings by pairing AI capabilities with its various features.

The CRM brand named its AI software "Einstein," and it has an impressive array of features, from natural language processing to predictive analytics to machine learning. The Salesforce team used their AI to help users automate processes and generate insights at every stage of the sales cycle.

Einstein Analytics, for example, uses artificial intelligence to collect data from an organization. This can come from internal, external and third-party sources. These are automatically combined, organized, and analyzed to create correlated insights and recommendations that human users can use to refine and accelerate their sales-based decision-making.

4. Zendesk is revolutionizing customer service

Customer service is a deeply personal activity. Whether a customer is using a self-service resource due to personal preference or interacting with a live agent, they expect companies to meet them where they are in the customer journey.

It's hard to imagine anything like AI consistently meeting the broad, perpetual, and ever-changing needs of customer service, but some brands, like Zendesk, are finding ways to integrate AI to create a better customer experience.< /p>

The brand's CX bots use insights from billions of customer interactions...