Chanel tries to create a "special moment" in a world in crisis

The purpose of a Chanel fashion show - other than to show how the clothes move, attract the stars and create a buzz on social media - is to create "a moment suspended," or a "suspended moment," the company president said.

"That moment when you can forget what's going on outside or around from you," said Bruno Pavlovsky, fashion president of Chanel. "It's not just fashion of course. You can say the same about film and art. But it's a special moment."

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Speaking ahead of the show winter brand, Pavlovsky was referring to the role and relevance of fashion shows in a crisis world."We know how to handle a crisis now, we have the right global cast," he said of business problems since the pandemic." With the war in Ukraine and Russia, we don't know what our next step will be. After its invasion, Chanel stopped doing business in Russia. "We just want to "[create] a dream". In other words, a great distraction.

Chanel has certainly succeeded in this. Creating a double track covered in black sand inside the Grand Palais Ephémè re, each end of the catwalk reflects the brand's double c logo. Inside each "c" was a massive 16-petalled camellia that glowed white, red, and pink at intervals, while on each tiered seat was a new one. Anna Wintour spent much of the show feeling her own.