Curve Salon is coming to Montreal

Curve is heading to Montreal this fall.

The lingerie and homewear show will take place September 18-19 at Bonsecours Market in historic Old Montreal.

The scene from a previous Curve show in New York. Courtesy photo Charles Roussel

"We chose Montreal because it's a hub in Canada and it's an interesting market," said Raphael Camp, managing director of Eurovet Americas, part of the Comexposium group, the company that produces the Curve shows. "And it's a new show, so we spent a lot of time recruiting new brands to come to the show."

Buyers and sellers at a previous Curve show. Courtesy photo Charles Roussel

Curve Montreal, which will coincide with Montreal Fashion Week from September 19-25, will feature lingerie and swimwear brands. Camp said it was also possible to add sportswear to the assortment.

"But it's not really a question of category. The show is about the market," said Marion Pradier Sentucq, director of marketing at Comexposium U.S. "And Montreal is becoming a very good place for fashion and lingerie and they have a really good manufacturing community there. And they also have some amazing stores. So it's a huge market.

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“And the government really hopes to build the fashion district and attract international buyers and international brands to come to Canada,” she added.

Pradier Sentucq said plans for Curve Montreal began before the pandemic, but were put on hold due to the sudden halt in travel. According to the success of the first Curve Canadian show, she said that the following...