"Elvis AI shows more time travel than a hologram of Abba" - creator

Image source, Elvis Presley Enterprises LLC< /figure>By Danny Fullbrook and Roberto PerroneBBC News, Hertfordshire

Experimenting with Elvis Presley's AI hologram is less like Abba Voyage and more like time travel , according to the man whose company created it. Andrew McGuinness, from Harpenden, Hertfordshire, founded Layered Reality which created the Elvis Evolution show.

He said: "You will enter complex settings that will make you feel like you have traveled back in time."

The CEO explained that visitors interacted with actors and put themselves in the shoes of the king to discover his life story.