Facebook, Instagram and WhatsApp may soon have exclusive features for those willing to pay

Facebook, Instagram and WhatsApp may soon have specialized features available only to users willing to pay for them. Meta is forming a new division called New Monetization Experiences that will focus solely on the company's paid app features, according to a memo reported by The Verge.

While Facebook and Instagram already have a number of paid features aimed at creators, such as Stars, paid events, and various subscription products, it looks like Meta's new division will be separate from those initiatives. (It should be noted that Meta had pledged not to reduce creator revenue until 2023.)

It's unclear what kind of paid features might come from this effort, but Meta's VP of Monetization John Hegeman told The Verge that the company is keeping a close eye on their industry peers. Twitter, Snapchat, and Telegram all recently launched monthly subscriptions that unlock exclusive features and other in-app benefits for paid subscribers.

Paid features could help Meta find new sources of non-advertising revenue. The company's multi-billion dollar advertising business has recently taken a hit due to iOS privacy changes and an economic downturn that has also affected its competitors.

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