I Reached $100 Million in Annual Revenue by Being More Transparent – ​​Here Are the 3 Strategies That Helped Me Succeed

Opinions Express by Entrepreneur contributors are their clean.

It is A common nightmare — You are walk through A busy corridor Or giving A presentation only has look down And find yourself completely naked.

Were intrinsically fearful of developer Also a lot about ourselves, And as A entrepreneur, This likely extends has your business as well.

But base on growth My own business Since Nothing has on $100 million In annual income, I can say You less East not more When he come has business transparency — more East more. Be open built trust, And trust favors clients And relationships In crowds. THE only exception East not giving far your trade secrets has competitors.

Here are three effective manners has build trust with clients And outlook by be more transparent (without exit You feeling nightmarish overexposed).

Related: How Transparency In Business Driven has Customer Growth And Loyalty

1. Increase sales by 18% Or more by increasing your Google Comments

Almost everyone bed Comments Before purchase. A study find A huge 93% of people read Comments Before manufacturing A purchase, And on average, Comments produce A 18% uprising In sales. In Today online landscape, people put almost as a lot weight on A Google goodbye as they TO DO on A staff recommendation.

THE best path has increase your Comments East has simply ask! According to has research, 70% of consumers will leave A goodbye For A business When asked.

About four years There is, We had 486 Comments After interview more that 90,000 clients. We begin using Podium has send out texts Or emails — base on customer preference — ask has leave A goodbye on Google, THE Better Business desk And Trustpilot.

By Can 2024, marry accumulated 2,312 five stars Comments, A increase of 375%. Keep In spirit that OUR account managers to have has been very diligent about Sending in progress goodbye requests has clients And only ask THE clients most likely has give positive answers.

Another GOOD path has increase Comments East has automate postcards has THE close of A order thanks someone For their business And encouraging them has leave A goodbye. A physical mail East likely more effective that A E-mail — A study that interrogates 1,200 consumers find that 76% of confidence direct email THE most as opposite has online methods.

You could be wondering, "What about THE negative Comments?” You are always going has to have A handle of bad Comments, but people look has THE report of GOOD against. bad. If You to have far more five stars Comments that a star Comments, they go contempt THE negative those And assume It is not THE standard.

2. Improve lead generation by 105% by sharing your client success stories

Sharing real marketing results has always has been A priority For My business, PostcardMania. We Currently to have 944 marketing case studies And 139 video case studies that document real people sharing campaign details that directed has more leads, income And new clients For their businesses.

We share these case studies far And wide with outlook via E-mail And postcards In THE email has increase trust. But more recently, We began incorporation these stories In video social media ads. During A recent earnings call by Meta, CEO Brand Zuckerberg said 50% of all people time on Facebook And Instagram East spent watching videos, SO naturally, We went that direction has earn more eyes on OUR service.

We put OUR 139 video case studies — real business the owners talk about their successful campaigns — has work For We on Facebook And Instagram.

As A result, OUR social media led double. In 2022, OUR average number of social media led by week was 174, And SO In 20...