John Lewis wins legal battle over Edgar the Dragon Christmas ad

Still John Lewis Christmas advert 2019Image source, John Lewis
By Steven McIntoshEntertainment reporter

John Lewis has won a battle lawsuit with an author who claimed the retailer copied one of his designs in an advertisement.

The department store's 2019 Christmas advertisement featured a fire-breathing but friendly green dragon named Edgar.< /p>

Fay Evans, from Macclesfield, Cheshire, claimed that Edgar bears a "striking" resemblance to his character, Fred The Fire-Sneezing Dragon.

But a High Court judge ruled on Monday there was no evidence the team behind the ad was aware of her work.

The advert first aired in November 2019, after which Ms Evans suggested on social media that it had been copied from his own story.

The self-published children's author sued John Lewis as well as Adam & Eve DDB, the creative agency behind the ad.

At a hearing in January, John Lewis and the agency disputed the claim, arguing that there was "numerous and substantial differences" between Ms Evans' book and the ad. book, titled Excitable Edgar, had been aware of Fred The Fire-Sneezing Dragon.

John Lewis wins legal battle over Edgar the Dragon Christmas ad
Still John Lewis Christmas advert 2019Image source, John Lewis
By Steven McIntoshEntertainment reporter

John Lewis has won a battle lawsuit with an author who claimed the retailer copied one of his designs in an advertisement.

The department store's 2019 Christmas advertisement featured a fire-breathing but friendly green dragon named Edgar.< /p>

Fay Evans, from Macclesfield, Cheshire, claimed that Edgar bears a "striking" resemblance to his character, Fred The Fire-Sneezing Dragon.

But a High Court judge ruled on Monday there was no evidence the team behind the ad was aware of her work.

The advert first aired in November 2019, after which Ms Evans suggested on social media that it had been copied from his own story.

The self-published children's author sued John Lewis as well as Adam & Eve DDB, the creative agency behind the ad.

At a hearing in January, John Lewis and the agency disputed the claim, arguing that there was "numerous and substantial differences" between Ms Evans' book and the ad. book, titled Excitable Edgar, had been aware of Fred The Fire-Sneezing Dragon.

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