“Kardashian Kids Share Their Skincare Routines”: Experts on Fixing Gen Z Aging

Younger generations are known for sharing their many skincare habits online. Generation Z, those born between the mid-1990s and early 2010s, and the cohort that succeeds them, known as Generation Alpha, seem obsessed with trying to end the effects of aging. Even children as young as 10 years old are pressuring their parents to buy them expensive anti-aging products.

In the latest example of this fascination, Generation Z has adopted another technique. to stop wrinkles: a straw with an original shape. The trend went viral on TikTok.

So why are people in their 20s and younger so obsessed with aging? We've brought together a panel of experts to share their insights.

The consumer expert

'Access to social media has a big influence... TikTok has millions of videos''

Josie O'Brien, Chief Knowledge Officer of consumers in health and beauty at Consumer AnalystsKantar

We have seen an increase of the number of teenage girls using skin care… prematurely using anti-aging products and increasingly valuing beauty and looking young. Access to social media will have a big influence here. TikTok, in particular, has millions of videos dedicated to this topic and we are starting to see the younger generations of influencers emerge: it is now the children of the Kardashian family who share skincare routines online.

Kantar data tells us that teens are specifically using social media for skincare and makeup recommendations. So they have access to this information whether it's appropriate or not.

Another factor is the in-store experience. The opportunity to try samples, products that stand out on the shelf and pleasant smells are determining factors for young people when choosing skin care. Brands like Drunk Elephant and Sol de Janeiro are currently viral among this demographic, and if you look at the products you'll see why they would appeal to younger people.

The GP

'Social media massively influences how we perceive ourselves'

DrRoss Perry, medical director of Cosmedicsskin clinics and GP

Some aspects of these are positive and other elements are less so. The increase in people wearing sunscreen at younger ages is positive and hopefully this awareness will bode well as adults.

Why are young people more interested in anti-aging products? Social media is a big factor. Everything tends to be as beautiful as possible. This pressure now exists in marketing, and social media massively influences how we view ourselves. If people see perfect skin and perfect routines, they are more likely to follow them.