Kitty and Vibe name three celebrity creative designers and investors

Kitty and Vibe, the Austin, Texas-based inclusive swimwear brand with a premiere size in the metric market, named its first celebrity investors and its first class of creative designers.

Comedian Nicole Byer, actress Zoe Colletti and professional tennis player Sloane Stephens will each design a exclusive swimwear print and style inspired by their respective personalities and personal styles. Swimwear will be available in the brand's swimwear range. Collections by Byer, Colletti and Stephens will launch for summer 2023. They have each invested an undisclosed amount in the business.

"I was looking for partners who could be permanent partners, they will be co-owners of Kitty," said said Cameron Armstrong, Founder and CEO, who said her entertainment agency, FlyteVu, had been instrumental in securing the partnerships.

"My goal was to have three [partners] because we have such a diverse community. We have clients of all ages, sizes, backgrounds [and] ethnicities, and when we were looking for a celebrity partner, having just one didn't feel right because it didn't reflect our whole community. three ambassadors our customers could identify with, who reflect women of all ages, sizes [and] ethnicities,” said Armstrong.

Armstrong noted that women are diverse and expressed their creative ideas. She said Byer is the one who talks the most about silhouettes and inclusivity, and her styles will run up to size 6X. (Most styles go up to 5X.) Stephens was interested in costumes that could also be outfits and she wanted a camo option for each swimsuit, and Colletti was most involved in creating prints and was inspired by vintage fashion from the 50s, creating four different prints. Each of them designed eight to 12 looks.

Armstrong founded Kitty and Vibe in 2018, engaging consumers at every stage of development through surveys and social media surveys, and using community-centric design. This has resulted in collaborative styles and a loyal following.

"All of our campaigns are 100% Photoshop and airbrush free and feature real women, including customers Kitty and Vibe, supporting our brand's core belief that all bodies are beautiful and everyone is worthy of being a swimsuit model,” said Armstrong.

“When considering partners, it was imperative that we stay true to our values ​​as company, by intentionally selecting inspiring women who truly embody and represent our "Kind Is My Vibe" mission, our daily reminder to be kind to ourselves, our bodies and others. Each designer brings their own unique energy and vibe to the brand, which will be reflected in their individual collections. We're excited to grow our Kitty and Vibe community, introduce our swimwear shopping solutions to every designer's audience, and roll out those new vibes,” said Armstrong. (Prints are called "vibes" at Kitty and Vibe.)

The first class of creative designers represents the brand's diverse community of consumers of different ages, types of bodies and races and lifestyles.

"As a survivor of Hirschsprung's disease, my torso has scars that can be seen in most swimwear." said Colletti, who just wrapped "The Family Plan" with Mark Wahlberg and Michelle Monoghan for Apple TV+. "Instead of feeling embarrassed by the marks on my body when I wear a swimsuit, I proudly own them because they reflect my strength and my story. I love the Kitty and Vibe mission and their celebration of all types of body, scars and all. As a partner, I want to encourage body positivity and hope my story can inspire others to be confident in their skin."

Byer, the host of the "Nailed It!" and who is in a solo stand-up special for Netflix, added, “Swimwear is for all body types, and we should embrace our bodies for what they are, no matter the size. I'm so excited to work with Kitty and Vibe,...