Simplify social media management with five free basic tools

Businesses are constantly evolving and looking for new ways to diversify their marketing strategies to attract new customers while managing effective engagement with their existing subscribers.

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The rise of social media, beyond its traditional scope of practice, has allowed companies and businesses to increase their communication and marketing efforts to hitherto underrecognized consumer markets.

As the internet has become a platform on which millions of businesses now operate, managing direct social interactions on social media can be a daunting task if businesses and marketing teams are properly equipped .

There are many reasons why having the right team and tools behind social media marketing and management is important. For many businesses, the idea of ​​social media is more than a basic use, but rather a place from which they can market new products and services, drive sales, increase brand exposure, offer social commerce options and introduce brand awareness within their target audience and the general public domain.

Besides social commerce, these communication networks have also become a way to improve customer experience, as studies show that one in three social media users prefer customer service and customer support through the media social over the phone or by e-mail.

These networks drive sales and create brand awareness. However, they also play an important role in analyzing target audiences and consumer markets, giving businesses a broader view of the tools and resources they need to leave a lasting impression on their subscribers.

Let's take a look at five free social media management tools every small and medium business owner should consider for their organization.

While Later was originally designed and launched as a dedicated app for Instagram, today the platform supports several other social networks while constantly adding new features as it grows.< /p>

Later is more than just a social media marketing tool; it helps business owners create impactful and engaging content and generates more clicks by helping owners direct their followers from their social media accounts to their websites.

Later on, the focus shifts to visual content, making it a more suitable add-on for businesses looking to increase their following on Instagram and TikTok. Content scheduling still plays an important role, and in recent years the platform has added tools and features to create and schedule images, videos, posts, and stories all under one roof. p>

What's special about Later is that it seamlessly links several important aspects of social media management, both visual and non-visual, to create a powerful platform that can be used for free.

Free subscriptions on Later still allow users access to features like analytics, recorded captions, and scheduled stories, among others. For small business owners looking to splash some cash on their social media management tools, Later's cheapest plan starts at $9,000 per month, a good starting point for any small-scale operation.

For a while, Buffer remained a strong contender in social media management, giving users more streamlined social media marketing features.

Although the platform only supports several social networks, including LinkedIn and Pinterest, it has some great free features that can help small businesses manage their social accounts efficiently from one dashboard .

Buffer's basic layout includes post schedules, a Google Analytics campaign tracker, and a random queue to create and enhance the variety of posts and content in a feed.

The platform helps expand social media marketing efforts, and it comes with a user-friendly interface, which is perhaps why so many social media businesses and influencers are using it today.

In a nutshell, you could say that Buffer is more of a social media automation tool with additional features and resources. A majority of the basic accent does...