Mango's Victoria Beckham collection launches this month

Victoria Beckham is moving from high-end fashion to the mainstream. On Thursday, retail chain Mango announced it was collaborating with the Spice Girl-turned-designer on a collection of dresses, knitwear and accessories.
The retailer Spaniard described the new line: scheduled to launch on April 23, as “a perfect blend of classic British luxury.” The preview images show a model lounging by a pool, wearing an oversized white blazer and matching baggy pants. In another, a model emerges from the pool in a white ruched backless dress.
Prices are expected to be higher than Mango's typical offering, but still a bit compared to items from Beckham's main range. brand, which range from £90 for a T-shirt to £2,650 for a shearling coat.
Beckham, who launched his eponymous brand in 2008, said in an interview with WWD that she decided to work with Mango to "talk to a broader audience in a way that feels relevant to my brand and preserves my aesthetic and my DNA."

Mango celebrates its 40th anniversary this year. Last month, it announced record sales of €3.1 billion for 2023. The Victoria Beckham x Mango capsule follows collaborations with Los Angeles-based lifestyle brand Simon Miller and influencer d French origin based in London Camille Charrière.
< figure id="faf58530-4de2-4f8b-aec6-e70deef41d79" data-spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements. ImageBlockElement" class=" dcr-173mewl">Show image in full screen< p class="dcr-170x4j1">2022 was a landmark year for Beckham, turning a profit for the first time after 14 years in business. In the financial report filing, special credit was given to its beauty line. Bestsellers include a £40 highlighter stick and a £30 eyeliner.
The decision to revamp its fashion show at Paris fashion week also paid off with an earned media value of over £16 million. Ahead of the show, she unveiled her first fragrance collection which, according to Launchmetrics, generated an additional £1 million in media impact value in online discussions and on social media.
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Fashion Apr 5, 2024 0 9 Add to Reading List

Mango's Victoria Beckham collection launches this month

Victoria Beckham is moving from high-end fashion to the mainstream. On Thursday, retail chain Mango announced it was collaborating with the Spice Girl-turned-designer on a collection of dresses, knitwear and accessories.

The retailer Spaniard described the new line: scheduled to launch on April 23, as “a perfect blend of classic British luxury.” The preview images show a model lounging by a pool, wearing an oversized white blazer and matching baggy pants. In another, a model emerges from the pool in a white ruched backless dress.

Prices are expected to be higher than Mango's typical offering, but still a bit compared to items from Beckham's main range. brand, which range from £90 for a T-shirt to £2,650 for a shearling coat.

Beckham, who launched his eponymous brand in 2008, said in an interview with WWD that she decided to work with Mango to "talk to a broader audience in a way that feels relevant to my brand and preserves my aesthetic and my DNA."

Mango celebrates its 40th anniversary this year. Last month, it announced record sales of €3.1 billion for 2023. The Victoria Beckham x Mango capsule follows collaborations with Los Angeles-based lifestyle brand Simon Miller and influencer d French origin based in London Camille Charrière.

< figure id="faf58530-4de2-4f8b-aec6-e70deef41d79" data-spacefinder-role="inline" data-spacefinder-type="model.dotcomrendering.pageElements. ImageBlockElement" class=" dcr-173mewl"> woman on the steps of a swimming pool in a low-cut dress

woman on the steps of a swimming pool in a low-cut dress

Show image in full screen< p class="dcr-170x4j1">2022 was a landmark year for Beckham, turning a profit for the first time after 14 years in business. In the financial report filing, special credit was given to its beauty line. Bestsellers include a £40 highlighter stick and a £30 eyeliner.

The decision to revamp its fashion show at Paris fashion week also paid off with an earned media value of over £16 million. Ahead of the show, she unveiled her first fragrance collection which, according to Launchmetrics, generated an additional £1 million in media impact value in online discussions and on social media.

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skip promotion past newsletter