Meet Cait Bailey, who does PR for Alex Cooper, Alix Earle and Zayn Malik

The publicist is alongside famous people like Zayn Malik, Alex Cooper and Alix Earle. She's dating a famous chef. But she prefers to keep a low profile.

"Not tonight," Cait Bailey told a photographer trying to take a photo of her in an area cordoned off for special guests at a Louis Vuitton party at the Miami Beach Convention Center. "Not this time."

Mrs. Bailey, 34, suggested he point his camera at Alix Earle, an influencer, and her boyfriend, Braxton Berrios, a professional football player for the Miami Dolphins.

"I'm not used to being the subject,” Ms. Bailey said as the photographer photographed Ms. Earle at the event, held during Art Basel Miami Beach in December.

Anonymity has become more elusive for Ms. Bailey, a publicist and brand strategist who runs the New York office of Align Public Relations, as her clients now include people with large followings like Ms. Earle, “Call Her Daddy” podcast host Alex Cooper, sibling influencers Charli and Dixie D’Amelio and singer Zayn Malik Last month, Ms. Bailey and several of her clients, including Ms. Cooper and Ms. Earle, attended the South by Southwest conference and festivals in Austin, Texas, where Ms. Cooper hosted an event promoting her podcast network.

Mrs. Bailey's relationship with Mario Carbone, 44, chef and owner of Carbone Restaurant and other establishments, also made it harder for him to avoid attention. (Mr. Carbone was also at Ms. Cooper's SXSW event; he prepared Carbone's spicy rigatoni for the guests.) He and Ms. Bailey, who live in Miami Beach and New York, have been together for six years.

Mrs. Bailey's Instagram account has no photos but has more than 72,000 followers — a disproportionate ratio that those who spend a lot of time online have noticed. “Anyone know what happened with Cait Bailey?” a Reddit user posted on a forum called NYCInfluencerSnark. "She deleted all her photos."

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