Metaverse 'explosion' will be fueled by B2B, not retail consumers: KPMG partner

KPMG's new Metaverse Futures head, Alyse Sue, says the goal is to create a multi-million dollar trading opportunity for the company by 2025. New

The Australian arm of Big Four accountancy firm KPMG may soon hold executive meetings and strike multimillion-dollar deals with clients across the Metaverse, as the company now explores how this game-changing technology can transform its model commercial.

In a recent interview, KPMG's James Mabbott, Managing Partner at KPMG Futures, said the firm sees real potential in technology creating new, more efficient ways for businesses and consumers to interact with each other. others:

"I think the really interesting applications are going to be in the business-to-business context [...] And I think I actually think that's where the money is going to be [again] more than participation driven the consumer."

Mabbott also said that virtual interactions on Metaverse platforms could not only revolutionize customer engagement and service delivery, but also potentially open up additional revenue streams for the company.

“What we seek to do is explore the possibility of creating new business models and new assets with technology that fundamentally transforms the way we deliver our services,” he told Cointelegraph .

The company has just created a brand new position within its KPMG Futures team, called Head of Metaverse Futures, which has just appointed Web3 executive Alyse Sue to this role, according to a recent statement sent to Cointelegraph.< /p>

KPMG Australia noted that Sue previously worked as a senior consultant with the KPMG Innovate team between 2012 and 2015 before venturing into the cryptocurrency space – where she co-founded several startups, including Transhuman Coin, a decentralized finance (DeFi) project that invests in and supports emerging technologies.

Sue then worked for international software development and consulting firm Palo IT as a Web3 manager before returning to KPMG.

The new role comes with a lofty ambition on KPMG's part to create multi-million dollar business opportunities for the company by 2025. To achieve this feat, Mabbott said KPMG plans to create its own metaverse for internal business operations of the company. and business-to-bus...