Mugler H&M launches in New York with Pamela Anderson, Charli XCX and more

On Wednesday evening, H&M and the famous French fashion house Mugler took over the Park Avenue Armory with a fashion show immersive hybrid fashion show and concert celebrating their highly anticipated collaboration with Mugler H&M.

Ahead of the night's events, brands launched a beat megawatt fashion campaign music video of a reimagined version of Stardust's 1998 song, "Music Sounds Better With You". The video, directed by Torso (the duo behind myriad Mugler fashion videos), features a strong cast of models and talent, including Jerry Hall, Connie Fleming, Shygirl, Eartheater, Amaarae, Acra, Imaan Hamman and many others, dressed in the Mugler H&M collection - which includes looks that reference past and present Mugler collections.

Collaboration brings Mugler heritage to life, including brand fashion and connections links with pop culture and theatre. The H&M collaboration was launched by the late Thierry Mugler and revitalized under the creative direction of Casey Cadwallader.

"Something touched us about doing a story of the house, with the birth of M Mugler and the rebirth with Casey – thinking it would be a really great story and we hadn't done it before, so that's how it started,” said Ann-Sofia Johansson, Creative Advisor at H&M, during a panel on the morning of the show, adding that Mugler himself was keen on doing the collaboration and started working on small designs and sketches before his passing in 2022. “We were determined to pursue this and to make it an honor, but also to see how the brand evolved and how Casey reloaded the brand, and we also realized that it kind of strengthened the fashion story a bit,” Johansson said.

"There are two big parts. The making of clothes - sculpting clothes and how it works with the curves of their bodies - and then there's the culture of Mugler When I started at Mugler it was so important to put it back on the pop stars, put it back on stage because this The performative aspect was always a big part of Mr. Mugler, even in his shows, but also who he touched and engaged with, it was always about a performer. Because I think they represent confidence – it takes you to the greatest heights," Cadwallader said. Since Cadwallader's tenure began, numerous stars have donned Mugler, including Cardi B in a vintage clamshell dress for the 2019 Grammy's.

Casey Cadwallader Lexie Moreland/WWD

H&M and Mugler expressed that shared values ​​— a democratic vision, and...