AppLovin offers to combine with Unity for around $17 billion
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AppLovin, the mobile monetization platform, today announced that it has submitted a non-binding proposal to Unity. Offering to "combine" with Unity, it's more of an acquisition proposal for around $17 billion.
The proposal is for an all-stock transaction valuing Unity shares at $58.85 per share, an 18% premium to Unity's closing price on Monday. Current Unity shareholders would receive 55% of the company's shares post-marriage, which would equal 49% of the voting rights.
There is one condition. Unity is expected to end its plan to acquire Ironsource, one of AppLovin's competitors. The company intended to use Ironsource's tools to give its creators more options to monetize their creation.
AppLovin has acquired several companies over the past few years. It acquired mobile advertising company MoPub from Twitter last year for $1.05 billion and mobile game developer Machine Zone in 2020. Adam Foroughi, CEO of AppLovin, said in a statement: For the past decade, we've built and operated a leading and innovative mobile business. app marketing and monetization solutions…. With the scale that comes from unifying our industry-leading solutions and the innovation that would be achieved through the combination of our teams, we expect game developers to be the biggest beneficiaries as they continue to lead the mobile gaming industry into its next chapter of growth.
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register hereUnity has not yet responded to the proposal.
GamesBeat's credo when covering the gaming industry is "where passion meets business". What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Learn more about membership.
Want to learn more about the future of the video game industry? Join gaming executives to discuss emerging parts of the industry in October at GamesBeat Summit Next. Sign up today.
AppLovin, the mobile monetization platform, today announced that it has submitted a non-binding proposal to Unity. Offering to "combine" with Unity, it's more of an acquisition proposal for around $17 billion.
The proposal is for an all-stock transaction valuing Unity shares at $58.85 per share, an 18% premium to Unity's closing price on Monday. Current Unity shareholders would receive 55% of the company's shares post-marriage, which would equal 49% of the voting rights.
There is one condition. Unity is expected to end its plan to acquire Ironsource, one of AppLovin's competitors. The company intended to use Ironsource's tools to give its creators more options to monetize their creation.
AppLovin has acquired several companies over the past few years. It acquired mobile advertising company MoPub from Twitter last year for $1.05 billion and mobile game developer Machine Zone in 2020. Adam Foroughi, CEO of AppLovin, said in a statement: For the past decade, we've built and operated a leading and innovative mobile business. app marketing and monetization solutions…. With the scale that comes from unifying our industry-leading solutions and the innovation that would be achieved through the combination of our teams, we expect game developers to be the biggest beneficiaries as they continue to lead the mobile gaming industry into its next chapter of growth.
EventMetaBeat 2022
MetaBeat will bring together thought leaders to advise on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA.
register hereUnity has not yet responded to the proposal.
GamesBeat's credo when covering the gaming industry is "where passion meets business". What does it mean? We want to tell you how much the news means to you, not only as a decision maker in a game studio, but also as a game fan. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about and engage with the industry. Learn more about membership.
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