Björk's daughter makes her debut as the face of Miu Miu
NEW MIUSE: Isadora Bjarkardóttir Barney, daughter of Icelandic music star Björk and American artist and director Matthew Barney, is the latest talent to join Miu Miu's rooster of faces.
The fashion house, known for seeking out emerging talent for its campaigns and projects, such as the Women's Tales series of shorts featuring films created by female directors, tapped Barney to pitch a new campaign unveiled on Wednesday .
Marking Barney's first time posing for a fashion brand, the ads are dedicated to the Miu Miu jewelry line developed with artists Nathalie Djurberg and Hans Berg.
In addition to creating the colorful pieces, Djurberg and Berg served as art directors for the campaign, which was photographed by Julien Martinez Leclerc and styled by Lotta Volkova.
In the studio footage, Barney wears the jewelry and interacts with otherworldly creatures, ranging from birds to skeleton hands.
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Isadora Bjarkardóttir Barney in the Miu Miu campaign. Julien Martinez Leclerc/Courtesy of Miu MiuBaptized "A Remedy", the collection includes colorful and naive jewelry in the shape of flowers, animals and pills. The pieces are inspired by the artists' 2015 sculpture series "A Thief Caught in the Act", which depicts whimsical birds stealing pills and tiny objects from a table.
"I first met Nathalie and Hans in 2005," Miuccia Prada said in a statement. “Three years later, we exhibited their work at the Fondazione Prada and since then our dialogue has been constant. It's been so interesting to see how their work has developed over time, encompassing different mediums and always wanting to confront a new mindset," she said, adding that this approach "is right at the heart of our “A Remedy”. project with Miu Miu.”
Djurberg and Berg said in a statement that the project was an opportunity “to be playful and to take on something very new. It makes you think differently, and new and unexpected things appear.”
In the collection, charms in the shape of animals and pills...
NEW MIUSE: Isadora Bjarkardóttir Barney, daughter of Icelandic music star Björk and American artist and director Matthew Barney, is the latest talent to join Miu Miu's rooster of faces.
The fashion house, known for seeking out emerging talent for its campaigns and projects, such as the Women's Tales series of shorts featuring films created by female directors, tapped Barney to pitch a new campaign unveiled on Wednesday .
Marking Barney's first time posing for a fashion brand, the ads are dedicated to the Miu Miu jewelry line developed with artists Nathalie Djurberg and Hans Berg.
In addition to creating the colorful pieces, Djurberg and Berg served as art directors for the campaign, which was photographed by Julien Martinez Leclerc and styled by Lotta Volkova.
In the studio footage, Barney wears the jewelry and interacts with otherworldly creatures, ranging from birds to skeleton hands.
Related Galleries
Isadora Bjarkardóttir Barney in the Miu Miu campaign. Julien Martinez Leclerc/Courtesy of Miu MiuBaptized "A Remedy", the collection includes colorful and naive jewelry in the shape of flowers, animals and pills. The pieces are inspired by the artists' 2015 sculpture series "A Thief Caught in the Act", which depicts whimsical birds stealing pills and tiny objects from a table.
"I first met Nathalie and Hans in 2005," Miuccia Prada said in a statement. “Three years later, we exhibited their work at the Fondazione Prada and since then our dialogue has been constant. It's been so interesting to see how their work has developed over time, encompassing different mediums and always wanting to confront a new mindset," she said, adding that this approach "is right at the heart of our “A Remedy”. project with Miu Miu.”
Djurberg and Berg said in a statement that the project was an opportunity “to be playful and to take on something very new. It makes you think differently, and new and unexpected things appear.”
In the collection, charms in the shape of animals and pills...
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