FG outlines plans to boost Nigeria's entertainment culture and economy
The federal government has revealed plans to boost Nigeria's entertainment economy and transform it into Africa's creative, cultural and entertainment capital.
Nigeria's new Special Adviser for the Culture and Entertainment Economy, Hannatu Musawa, on Thursday outlined a plan to boost the growth of Nigeria's creative economy.
The goal, she said, is to put in place a national strategy that supports President Bola Tinubu's plan to double the national economy to $1 trillion within eight years.
Ms. Musawa noted that the current administration has taken bold decisions through the President, who has a transformational agenda for Nigerians.
The Special Adviser said, “Nigeria is at an inflection point where our global cultural impact is at an all-time high, combined with a progressive new administration. Now is the time to support the talent and institutions that fuel the culture, entertainment and creative economy.
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“Nigerian artists such as Burna Boy, Asake and Wizkid, curators like Tokini Peterside and Nike Okundaye and other contributors to the industry, are exporting our vibrant culture to the world,” the statement read.
Welcoming the growth of the entertainment industry in Nigeria, she said in particular that Afrobeats and Nollywood have grown globally.
According to her, the planned developments in the creative space will usher in a new era where the government will support creative talent nationwide.
She added that it would give Nigerian creatives a great platform to practice their craft and improve the country's economy.
Destination 2030Ms. Musawa explained that the plan, dubbed Destination 2030, aims to unify all sectors of space under a single vision.
She said the initiative will cover different aspects of culture and entertainment, including literature, music, film, design, visual arts and heritage.
She said that all aspects included would be aimed at promoting Nigeria's cultural identity globally.
“A robust creative and cultural economy can be an important catalyst for growth and offers Nigeria an opportunity to leapfrog its current development trajectory.”
"By implementing the plan, the sector has the potential to contribute substantially to the country's economic growth, significantly to the national GDP and create much-needed jobs for young talent in the sector," she said.
She further noted that the creative economy, culture and tourism contribute more to global GDP than oil and gas production.
History
Reflecting on the changing Nigerian cultural space, Ms. Musawa went to the past to shed light on Nigeria's cultural history.
She noted that Nigeria has a rich, diverse and documented heritage that dates back two millennia beginning with the Nok culture, from the late medieval to pre-colonial times.
The special adviser noted that there had been several ancient kingdoms, including Oyo, Katsina, Jukun and Kano, and more recently, others like Bonny and Opobo.
In conclusion, she said, "When this history is juxtaposed with events happening today, what we see is an ongoing cultural journey that has evolved and adapted."
The federal government has revealed plans to boost Nigeria's entertainment economy and transform it into Africa's creative, cultural and entertainment capital.
Nigeria's new Special Adviser for the Culture and Entertainment Economy, Hannatu Musawa, on Thursday outlined a plan to boost the growth of Nigeria's creative economy.
The goal, she said, is to put in place a national strategy that supports President Bola Tinubu's plan to double the national economy to $1 trillion within eight years.
Ms. Musawa noted that the current administration has taken bold decisions through the President, who has a transformational agenda for Nigerians.
The Special Adviser said, “Nigeria is at an inflection point where our global cultural impact is at an all-time high, combined with a progressive new administration. Now is the time to support the talent and institutions that fuel the culture, entertainment and creative economy.
READ ALSO:
“Nigerian artists such as Burna Boy, Asake and Wizkid, curators like Tokini Peterside and Nike Okundaye and other contributors to the industry, are exporting our vibrant culture to the world,” the statement read.
Welcoming the growth of the entertainment industry in Nigeria, she said in particular that Afrobeats and Nollywood have grown globally.
According to her, the planned developments in the creative space will usher in a new era where the government will support creative talent nationwide.
She added that it would give Nigerian creatives a great platform to practice their craft and improve the country's economy.
Destination 2030Ms. Musawa explained that the plan, dubbed Destination 2030, aims to unify all sectors of space under a single vision.
She said the initiative will cover different aspects of culture and entertainment, including literature, music, film, design, visual arts and heritage.
She said that all aspects included would be aimed at promoting Nigeria's cultural identity globally.
“A robust creative and cultural economy can be an important catalyst for growth and offers Nigeria an opportunity to leapfrog its current development trajectory.”
"By implementing the plan, the sector has the potential to contribute substantially to the country's economic growth, significantly to the national GDP and create much-needed jobs for young talent in the sector," she said.
She further noted that the creative economy, culture and tourism contribute more to global GDP than oil and gas production.
History
Reflecting on the changing Nigerian cultural space, Ms. Musawa went to the past to shed light on Nigeria's cultural history.
She noted that Nigeria has a rich, diverse and documented heritage that dates back two millennia beginning with the Nok culture, from the late medieval to pre-colonial times.
The special adviser noted that there had been several ancient kingdoms, including Oyo, Katsina, Jukun and Kano, and more recently, others like Bonny and Opobo.
In conclusion, she said, "When this history is juxtaposed with events happening today, what we see is an ongoing cultural journey that has evolved and adapted."
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