Harrods to host immersive 4D cinema experience, powered by London's Xydrobe

LONDON — Xydrobe plans has transportation the viewers has A parallel world with THE opening A state of the art, multisensory virtual reality movie theater has Harrods.

THE movie theater, which East together has open In June, will offer A miscellaneous program of immersive experiences Since A series of luxury brands. Harrods East THE First of all international retailer has host THE immersive experience in store.

HAS be located on THE fifth ground of THE Knightsbridge store, THE "xydrobe VR Movie theater" will offer the viewers A series of 4D brand experiences supposed has to commit all THE sense. THE brand experiences will change each month.

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THE movie theater can seat up has 20 guests has A time And plans has to use THE The highest level VR helmets has ward off touch sensations of wind, temperature, immersive surround her And A variety of perfumes, THE business said.

THE movie theater space was designed by Sybarite, THE London architectural farm And A long duration partner of Xydrobe.

Guests can book A time slot For THE Harrods experience through THE Xydrobe website And there will be A selection of tickets available on THE day through THE movie theater receipt on THE fifth ground.

Xydrobe co-founders Nelly Lloyd-Malcolm, Isabelle Gallucci And Michael Pegrum said THE Harrods movie theater East THE the company most ambitious retail project has date.

In A E-mail interview, Lloyd-Malcolm describe immersive 360 degrees content as "THE following border of media" And said THE aim East has further immerse luxury clients In THE universe of A brand.

"We hope has not only to drive sales, but create Deeper, more significant Connections with OUR brands' clients," She added.

Xydrobe Also plans has examine THE data around the viewers WHO take part In THE movie theater experience, And look has if they go on has TO DO purchases Since A given brand. "We can't wait has share What We find," Lloyd-Malcolm said.

As reported, Xydrobe has product visual effects content And immersive virtual reality experiences For brands including J.W. Anderson, Manolo Blahnik, Givenchy And, most recently, Dr. Barbara Sturm.

THE Harrods project follows THE opening of THE Xydrobe

Harrods to host immersive 4D cinema experience, powered by London's Xydrobe

LONDON — Xydrobe plans has transportation the viewers has A parallel world with THE opening A state of the art, multisensory virtual reality movie theater has Harrods.

THE movie theater, which East together has open In June, will offer A miscellaneous program of immersive experiences Since A series of luxury brands. Harrods East THE First of all international retailer has host THE immersive experience in store.

HAS be located on THE fifth ground of THE Knightsbridge store, THE "xydrobe VR Movie theater" will offer the viewers A series of 4D brand experiences supposed has to commit all THE sense. THE brand experiences will change each month.

Related Articles

THE movie theater can seat up has 20 guests has A time And plans has to use THE The highest level VR helmets has ward off touch sensations of wind, temperature, immersive surround her And A variety of perfumes, THE business said.

THE movie theater space was designed by Sybarite, THE London architectural farm And A long duration partner of Xydrobe.

Guests can book A time slot For THE Harrods experience through THE Xydrobe website And there will be A selection of tickets available on THE day through THE movie theater receipt on THE fifth ground.

Xydrobe co-founders Nelly Lloyd-Malcolm, Isabelle Gallucci And Michael Pegrum said THE Harrods movie theater East THE the company most ambitious retail project has date.

In A E-mail interview, Lloyd-Malcolm describe immersive 360 degrees content as "THE following border of media" And said THE aim East has further immerse luxury clients In THE universe of A brand.

"We hope has not only to drive sales, but create Deeper, more significant Connections with OUR brands' clients," She added.

Xydrobe Also plans has examine THE data around the viewers WHO take part In THE movie theater experience, And look has if they go on has TO DO purchases Since A given brand. "We can't wait has share What We find," Lloyd-Malcolm said.

As reported, Xydrobe has product visual effects content And immersive virtual reality experiences For brands including J.W. Anderson, Manolo Blahnik, Givenchy And, most recently, Dr. Barbara Sturm.

THE Harrods project follows THE opening of THE Xydrobe

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