HermèsFit arrives in L.A.
"Discover Hermès accessories with a touch of fitness", noted the HermèsFit invitation.
After hosting events in Paris, Tokyo, Bangkok and Williamsburg in Brooklyn, New York, the French luxury house has taken its LA activation to the Hollywood Athletic Club – a former health club turned event space (founded in 1924 by Charlie Chaplin, Cecil B. DeMille, Joe Crawford and Mae West).
It was a multi-day event, kicking off on July 20 with a special preview for a select few during the day and a cocktail party that evening. The evening brought out the likes of Victoria Pedretti, Syd Tha Kyd, Isabel Pask, Dree Hemingway, Rainey Qualley, Nina Bloomgarden and content creators Aimee Song, Brittany Xavier, Rose Vandekerckhove, Julia Comil, Meeka Hossain and Annabelle Fleur. Los Angeles-based alternative pop duo Neil Frances performed and Ladies of Leisure later set up the DJ.
Open to the public from July 21 to July 24, guests sipped green juice while browsing the space filled with Hermès oranges - featuring a boxing ring front and center - with props and merchandise fitness equipment, as well as branded items that included a ping pong set, punching bags and chest press station. Participants were invited to join 20- and 30-minute classes beginning at 11 a.m. each day; playful fitness-focused sessions incorporated Hermès accessories, including yoga with silk scarves, kickboxing with bracelets, and voguing with hats.
LA Dance Project, the dance company run by Benjamin Millepied, Pearl and The Oysters, Spill Tab and Serpentwithfeet were among the performers, while Damar Davis, Seb Wildblood, Masha Mar, Serpentwithfeet and Erez were tapped as DJs.
"Discover Hermès accessories with a touch of fitness", noted the HermèsFit invitation.
After hosting events in Paris, Tokyo, Bangkok and Williamsburg in Brooklyn, New York, the French luxury house has taken its LA activation to the Hollywood Athletic Club – a former health club turned event space (founded in 1924 by Charlie Chaplin, Cecil B. DeMille, Joe Crawford and Mae West).
It was a multi-day event, kicking off on July 20 with a special preview for a select few during the day and a cocktail party that evening. The evening brought out the likes of Victoria Pedretti, Syd Tha Kyd, Isabel Pask, Dree Hemingway, Rainey Qualley, Nina Bloomgarden and content creators Aimee Song, Brittany Xavier, Rose Vandekerckhove, Julia Comil, Meeka Hossain and Annabelle Fleur. Los Angeles-based alternative pop duo Neil Frances performed and Ladies of Leisure later set up the DJ.
Open to the public from July 21 to July 24, guests sipped green juice while browsing the space filled with Hermès oranges - featuring a boxing ring front and center - with props and merchandise fitness equipment, as well as branded items that included a ping pong set, punching bags and chest press station. Participants were invited to join 20- and 30-minute classes beginning at 11 a.m. each day; playful fitness-focused sessions incorporated Hermès accessories, including yoga with silk scarves, kickboxing with bracelets, and voguing with hats.
LA Dance Project, the dance company run by Benjamin Millepied, Pearl and The Oysters, Spill Tab and Serpentwithfeet were among the performers, while Damar Davis, Seb Wildblood, Masha Mar, Serpentwithfeet and Erez were tapped as DJs.
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