Injury, identity and the paradox of women's football

Artwork by Onkar Shirsekar

In Women's soccer, there East A irreversible sense of lost time.

How TO DO We TO DO up For he? How TO DO We TO DO that as Soon as possible? How TO DO We protect THE players WHO to have strength THE change In perception And infiltrate In cultural awareness? West THE a rule book? Do THE instructions apply has women?

When governing body, brands, And media Finally rummage through It is years of neglect, gather he out For It is potential For in-depth pockets, And promise has take It is outlook seriously, should We be careful not has rushing THE shape of A identify of which history East A of cultural flight?

New ownership Or management East often A indicate of reflection of pass, here, And future. In It is the biggest change In THE modern time, THE to break up of England high two Women's leagues following season East has be directed by Nikki Doucet, A ancient executive has Nike And investment banker.

In her First of all round of press For “New Co”, Doucet said of THE success of Women's soccer as A "different And distinct product (with) A unique audience", And A that will work going Before with "A background of 100 years of Men's soccer history".

Women's soccer In England East always to understand himself out; WHO he East For, Or he East plays, how often, And how has protect THE pillars of It is success in the middle of It is expansion. He East easy has forget THE Women's Great League In England became professional only Seven years There is. Two years later, there were 50 WSL players In THE 2019 Women's World Cup, A tournament brand as A turning indicate In THE sports popularity. This has increase has 94 players by 2023.

In THE season After THE Lionesses won THE euros In 2022, there was A 235% increase In THE average WSL presence. From SO, visualization hours For THE WSL to have continued has increase on Sky Sports And BBC chains In offers value £8 million. DAZN wallet of Women's competitions, including UEFA Champions League, was do free has flow This year has encourage commercial growth.

THE pandemic that pushed back THE Tokyo Olympic Games supposed THE high national teams were has play A tournament each summer Since 2021 has 2025. THE consecutive series of extremely successful international tournaments flooded domestic Games with interest And commercial funding. He East, SO, No surprise that In This precipitate And fast increase of THE game, fundamental sense of identify are always discovery their feet. If those responsible For portion THE sport take It is following not are using THE background of "100 years" has help them, they can't allow has ...