Philosophy di Lorenzo Serafini offers tickets for a fashion show via an Instagram contest
POST FOR A POST: Philosophy di Lorenzo Serafini opens the doors of his next fashion show to the public.
The Aeffe Group-controlled brand is launching a contest on Instagram to give five people the chance to attend at her show during Milan Fashion Week, which runs from September 21-26.
Starting Monday, users are invited to share their favorite image of the brand thread on their accounts via an Instagram story, accompanied by the label's tag and the dedicated hashtag #PhilosophyGuest.
The contest will end on September 19, when the company will name the winners of the award gold tickets a place for the event, which will take place on September 24 at the Palazzo Mezzanotte, the building housing the Italian Stock Exchange.
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A moment from the Philosophy di Lorenzo Serafini Fall 2023 show in Milan.The Aeffe group's agenda for Milan Fashion Week promises to be busy, since the company also controls Alberta Ferretti, Moschino and Pollini. Alberta Ferretti will present its show on September 21, while Moschino will present its spring 2023 collection the following evening. The accessories brand Pollini will host a presentation on September 23, on the eve of the Philosophy trade show.
The women's ready-to-wear brand imagined by Lorenzo Serafini is not the first brand to add a democratic touch to its format this fashion season.
POST FOR A POST: Philosophy di Lorenzo Serafini opens the doors of his next fashion show to the public.
The Aeffe Group-controlled brand is launching a contest on Instagram to give five people the chance to attend at her show during Milan Fashion Week, which runs from September 21-26.
Starting Monday, users are invited to share their favorite image of the brand thread on their accounts via an Instagram story, accompanied by the label's tag and the dedicated hashtag #PhilosophyGuest.
The contest will end on September 19, when the company will name the winners of the award gold tickets a place for the event, which will take place on September 24 at the Palazzo Mezzanotte, the building housing the Italian Stock Exchange.
Related Galleries
A moment from the Philosophy di Lorenzo Serafini Fall 2023 show in Milan.The Aeffe group's agenda for Milan Fashion Week promises to be busy, since the company also controls Alberta Ferretti, Moschino and Pollini. Alberta Ferretti will present its show on September 21, while Moschino will present its spring 2023 collection the following evening. The accessories brand Pollini will host a presentation on September 23, on the eve of the Philosophy trade show.
The women's ready-to-wear brand imagined by Lorenzo Serafini is not the first brand to add a democratic touch to its format this fashion season.
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