Rite Foods' Ltd celebrates culture, heritage and propels Ojude Oba 2022
After two years of COVID-19-induced hiatus in celebrating its rich annual cultural heritage, Ijebu-Ode was on Monday with spectacular displays of splendour, pomp and ceremony at the Ojude-Oba Festival; a colorful event that has been further energized, refreshed and serenaded by Rite Foods' Limited, the official beverage sponsor of the festival.
Tagged "The Return of the Ojude-Oba", the daylong celebration of culture, fashion, glamour, candor, beauty and royalty by the sons and daughters of 'Ijebu-land was spiced up with their various flavors of refreshment throughout the duration of the festival.
Speaking at the festival, Seleem Adegunwa, Managing Director of Rite Foods Limited, reaffirmed his company's commitment to the arts, cultural promotion and community development, especially in the regions where it operates. The boss of Rite Foods said his company held the festival in high esteem by paying tribute to the country's supreme leader, Oba Sikiru Kayode Adetona, for being the guardian of the traditional institution of his people, which aligns with the values of his business.
"As a company, we are particularly committed to celebrating the rich cultural heritage of peoples and communities, especially our royal father who straddles the traditional institution of his people like a colossus; the Awujale has been a undisputed statesman who epitomizes a courageous, charismatic and dependable leader who aligns with our values of excellence and integrity at Rite Foods Limited,” he said.
The festival committee, which had previously praised the company for its commitment to promoting arts and culture through festival sponsorship, also praised the brand for flooding the city with its range of Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages and the new Sosa fruit drink which he says "has invigorated the sons and daughters of the land, as well as the guests who graced the festival to enjoy the celebration".
Visitors, tourists and guests from Nigeria and around the world flocked to the ancient city to sample Yoruba heritage and witness an age-old cultural celebration characterized by horseback riding, gunfire, folk and contemporary music, the colorful and flamboyant dressings, dances, percussions and competitions, which represent the gaiety and the artistic style of the festival.
The Ojude-Oba (in Ijebu dialect means "the king's court or facade") is a major festival in Nigeria that began over 100 years ago. It brings together all the sons and daughters of the Ijebu country in Nigeria and the Diaspora for a carnival-like celebration of the traditional, cultural, spiritual achievements and other values of the Ijebu nation.
During the festival, various age groups (popularly known as Regbereges), natives, their friends and associates from far and near - all in their colorful costumes and on horseback, through the palace, flock to the Awujale Palace in Ijebuland to pay their respects amidst prayers and other fun activities. The Ojude Oba Festival is also a platform to showcase the entrepreneurial ingenuity of Nigerians and promote trade as well as the country's tourism and hospitality.
Essentially, with the sponsorship of the festival, the truly world-class and proudly Nigerian company has demonstrated its strong advocacy for the promotion of arts and culture as well as community development in the areas where it operates. The company believes in Nigeria's diverse culture and seeks to connect with consumers in communities where cultural celebrations like the Ojude Oba Festival create the platform for unity among its people.
YOU SHOULD NOT MISS THESE HEADLINES FROM THE NIGERIAN TRIBUNE
How Sexual Harassment in the Workplace Forces Many People to Quit Their Dream Jobs
Despite several laws prohibiting sexual harassment in Nigeria, many victims are forced out of their dream jobs while others suffer depression following unsolicited sexual advances from co-workers. Reports from FAITH ADEOYE.Rite Foods' Ltd Famous Rite Foods' Ltd Famous
If you want to keep your job and excel in your career, you have to do what I say," Janet Abegunde's boss told her one fateful day. Miss Abegunde, a 24-year-old accountant who had just got her first job at one of the new generation banks, said she fell into depression after her boss sexually harassed her. Famous Rite Foods' Ltd Famous Rite Foods' Ltd
ALSO READ IN THE NIGERIAN TRIBUNE
After two years of COVID-19-induced hiatus in celebrating its rich annual cultural heritage, Ijebu-Ode was on Monday with spectacular displays of splendour, pomp and ceremony at the Ojude-Oba Festival; a colorful event that has been further energized, refreshed and serenaded by Rite Foods' Limited, the official beverage sponsor of the festival.
Tagged "The Return of the Ojude-Oba", the daylong celebration of culture, fashion, glamour, candor, beauty and royalty by the sons and daughters of 'Ijebu-land was spiced up with their various flavors of refreshment throughout the duration of the festival.
Speaking at the festival, Seleem Adegunwa, Managing Director of Rite Foods Limited, reaffirmed his company's commitment to the arts, cultural promotion and community development, especially in the regions where it operates. The boss of Rite Foods said his company held the festival in high esteem by paying tribute to the country's supreme leader, Oba Sikiru Kayode Adetona, for being the guardian of the traditional institution of his people, which aligns with the values of his business.
"As a company, we are particularly committed to celebrating the rich cultural heritage of peoples and communities, especially our royal father who straddles the traditional institution of his people like a colossus; the Awujale has been a undisputed statesman who epitomizes a courageous, charismatic and dependable leader who aligns with our values of excellence and integrity at Rite Foods Limited,” he said.
The festival committee, which had previously praised the company for its commitment to promoting arts and culture through festival sponsorship, also praised the brand for flooding the city with its range of Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages and the new Sosa fruit drink which he says "has invigorated the sons and daughters of the land, as well as the guests who graced the festival to enjoy the celebration".
Visitors, tourists and guests from Nigeria and around the world flocked to the ancient city to sample Yoruba heritage and witness an age-old cultural celebration characterized by horseback riding, gunfire, folk and contemporary music, the colorful and flamboyant dressings, dances, percussions and competitions, which represent the gaiety and the artistic style of the festival.
The Ojude-Oba (in Ijebu dialect means "the king's court or facade") is a major festival in Nigeria that began over 100 years ago. It brings together all the sons and daughters of the Ijebu country in Nigeria and the Diaspora for a carnival-like celebration of the traditional, cultural, spiritual achievements and other values of the Ijebu nation.
During the festival, various age groups (popularly known as Regbereges), natives, their friends and associates from far and near - all in their colorful costumes and on horseback, through the palace, flock to the Awujale Palace in Ijebuland to pay their respects amidst prayers and other fun activities. The Ojude Oba Festival is also a platform to showcase the entrepreneurial ingenuity of Nigerians and promote trade as well as the country's tourism and hospitality.
Essentially, with the sponsorship of the festival, the truly world-class and proudly Nigerian company has demonstrated its strong advocacy for the promotion of arts and culture as well as community development in the areas where it operates. The company believes in Nigeria's diverse culture and seeks to connect with consumers in communities where cultural celebrations like the Ojude Oba Festival create the platform for unity among its people.
YOU SHOULD NOT MISS THESE HEADLINES FROM THE NIGERIAN TRIBUNE
How Sexual Harassment in the Workplace Forces Many People to Quit Their Dream Jobs
Despite several laws prohibiting sexual harassment in Nigeria, many victims are forced out of their dream jobs while others suffer depression following unsolicited sexual advances from co-workers. Reports from FAITH ADEOYE.Rite Foods' Ltd Famous Rite Foods' Ltd Famous
If you want to keep your job and excel in your career, you have to do what I say," Janet Abegunde's boss told her one fateful day. Miss Abegunde, a 24-year-old accountant who had just got her first job at one of the new generation banks, said she fell into depression after her boss sexually harassed her. Famous Rite Foods' Ltd Famous Rite Foods' Ltd
ALSO READ IN THE NIGERIAN TRIBUNE
What's Your Reaction?
