Spurs have severed licensing agreement with high-end American outdoor brand YETI

November 11 - Premier League Tottenham Hotspur have entered into a three-year licensing agreement with outdoor brand YETI.

As part of the agreement, YETI will produce Spurs-branded insulated glasses and accessories, as well as glasses, coolers and accessories for the club's training facility, including the men's and women's first team and the Academy.

Located in Austin, Texas, YETI has developed a line of premium outdoor products and developed a strong following of brand loyalists among outdoor enthusiasts.

Gary Jacobson, Head of Brand Licensing, Tottenham Hotspur, said: "YETI has built a strong reputation and become a leader in sustainable outdoor products and we are confident that the beverage range and Spurs-branded accessories will prove popular."

At the heart of the partnership is a shared commitment to the environment. Spurs is a founding member of Products of Change and has been focused on sourcing sustainable products and eliminating single-use plastic across its retail range and wider operations.

"Since we first spoke with the club, we've learned that our products integrate with the football team, staff and community as seamlessly as our main outdoor communities. air, such as snowboarders, mountain climbers and anglers," said Bill Neff, vice president. , Marketing – EMEA at YETI.

"YETI and Spurs have a shared passion for a sustainable future and to help provide a better experience for all staff and fans."

No value was given for the offer.

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