Swarovski partners with The Mark Hotel to create Holiday Wonderland
brought its magic to the Mark Hotel ce by cultivating a sparkling wonderland. A scintillating presentation of gingerbread-inspired, season's favorite cookie, has taken over The Mark Hotel at 25 East 77th Street in Manhattan.
The gingerbread facade is made from thousands and thousands of with a roof of frosting and whipped cream in hand-sculpted fiberglass and sprinkled with crystal. Giant candy canes and a stunning emerald arch form the entrance, while large uniformed nutcrackers stand as a shield.
Two gingerbread-themed candy carts at the entrance promote chocolate hot and mega lollipops suitable for human consumption. The oversized treats are shaped like bright Swarovski crystals in many festive colors.
Related Galleries
Inside the foyer, the gingerbread theme continues with a Christmas tree and jewelry showcases to offer a concept to this seasonal gift. During installation, Swarovski used reignited crystals, which puts unused crystal inventory that would otherwise be waste at risk of polishing.
Alexis Nasard, CEO of Swarovski, said: "New York is synonymous with vacation, which makes it a natural partnership for us. Swarovski brings delight to all of us through our designs, and we are thrilled to ignite this year's celebrations with our embellishments and collectible figurines, which virtually showcase creativity. and unique Swarovski craftsmanship. With captivating stories, like our gingerbread house at The Mark, we were all invited to open the surprise."
The Mark's front was designed by Swarovski's innovative director, Giovanna Engelbert.
"The Mark is an icon of New York City, and we're thrilled to pass on the imagination and Swarovski's foresight of the joy and wonder of vacationing at this prestigious inn. For me, gingerbread evokes childlike wonder, inspiring us to dream, so it's a superb satisfaction to put in page and enjoy so we can fire people's imaginations in this magical 12-month period,” Engelbert said.
Izak Senbahar, Chairman of Alexico Group and Owner of The Mark Hotel, said: "With these 12 months exceptional excursion exhibition, made in collaboration with Swarovski, we are delighted to continue our tradition of creating magical moments at the Mark Hotel. This sparkling winter wonderland will delight and love you, our dear New York City, at the most extremely pleasant time of the year "
As announced, Swarovski's new holiday marketing campaign is featured via Bella Hadid, who plays a miniaturized playful fairy, complete with bows giants as wings, emerging and peeking into large, colorful Swarovski bins and marveling at the brilliantly sized and brilliant bracelets, necklaces and Christmas stars.
brought its magic to the Mark Hotel ce by cultivating a sparkling wonderland. A scintillating presentation of gingerbread-inspired, season's favorite cookie, has taken over The Mark Hotel at 25 East 77th Street in Manhattan.
The gingerbread facade is made from thousands and thousands of with a roof of frosting and whipped cream in hand-sculpted fiberglass and sprinkled with crystal. Giant candy canes and a stunning emerald arch form the entrance, while large uniformed nutcrackers stand as a shield.
Two gingerbread-themed candy carts at the entrance promote chocolate hot and mega lollipops suitable for human consumption. The oversized treats are shaped like bright Swarovski crystals in many festive colors.
Related Galleries
Inside the foyer, the gingerbread theme continues with a Christmas tree and jewelry showcases to offer a concept to this seasonal gift. During installation, Swarovski used reignited crystals, which puts unused crystal inventory that would otherwise be waste at risk of polishing.
Alexis Nasard, CEO of Swarovski, said: "New York is synonymous with vacation, which makes it a natural partnership for us. Swarovski brings delight to all of us through our designs, and we are thrilled to ignite this year's celebrations with our embellishments and collectible figurines, which virtually showcase creativity. and unique Swarovski craftsmanship. With captivating stories, like our gingerbread house at The Mark, we were all invited to open the surprise."
The Mark's front was designed by Swarovski's innovative director, Giovanna Engelbert.
"The Mark is an icon of New York City, and we're thrilled to pass on the imagination and Swarovski's foresight of the joy and wonder of vacationing at this prestigious inn. For me, gingerbread evokes childlike wonder, inspiring us to dream, so it's a superb satisfaction to put in page and enjoy so we can fire people's imaginations in this magical 12-month period,” Engelbert said.
Izak Senbahar, Chairman of Alexico Group and Owner of The Mark Hotel, said: "With these 12 months exceptional excursion exhibition, made in collaboration with Swarovski, we are delighted to continue our tradition of creating magical moments at the Mark Hotel. This sparkling winter wonderland will delight and love you, our dear New York City, at the most extremely pleasant time of the year "
As announced, Swarovski's new holiday marketing campaign is featured via Bella Hadid, who plays a miniaturized playful fairy, complete with bows giants as wings, emerging and peeking into large, colorful Swarovski bins and marveling at the brilliantly sized and brilliant bracelets, necklaces and Christmas stars.
What's Your Reaction?
