Nottingham Forest make Kaiyun shirt sponsor until bookmakers ban begins in 2025

September 1 - Nottingham Forest have signed a two-year deal with Asian sports betting platform Kaiyun Sports which will see the bookmaker become the club's official shirt sponsor until 2025 on a two-season deal .

Premier League clubs have agreed to end shirt sponsorship at the end of the 2024/25 season. Nottingham Forest will be the eighth club to have a bookmaker as their primary shirt and club sponsor.

This is the first shirt-front sponsorship deal Forest have entered into since promotion to the Premier League for the 2022-23 season.

The partnership made their debut in Forest's 1-0 EFL Cup loss to Burnley at the City Ground on Wednesday night.

The newest addition to Forest's sponsorship family will replace UNHCR, the UN Refugee Agency, whose logo appeared on the team's kit in December last year.

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Kaiyun Sports also has sponsorship partnerships with Real Madrid, Inter Milan and Crystal Palace. For the 2022/23 season it was Aston Villa's sponsor.

A club spokesperson said, "We look forward to working closely with Kaiyun Sports on a number of exciting activations and initiatives to engage with new and existing audiences in Asia and around the world. Kaiyun Sports has a reputation for redefining the fan experience for global audiences in the Premier League and other top European leagues.”

No value was specified for the agreement.

Nottingham Forest continue their Premier League campaign at Chelsea on Saturday.

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