Paper earrings, welded bracelets and accessible gold: Atelier VM celebrates 25 years of jewelry creation

MILAN — If A request Workshop VM co-founders Marta Caffarelli And Alto Naj-Oléari THE reason Why they spear THE jewelry brand back In THE late 90s, they would have to start talk about their staff lives And friendship cemented In high school.

Staff And professional are impossible to distinguish the fields In their life And very a lot informative of THE Based in Milan brands roots And DNA.

Marking A quarter of century This year, Workshop Virtual machine East celebrate with A book And A exposure, both title "Two Gold Nomads — From Poetic Jewelry has Experimental Design, 25 years of Workshop Virtual machine The creations," And A new gold alloy — THE patented 3kt.

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THE last particularly speak about THE brands young at heart attitude And leaning For in progress innovation, which has has been has THE heart of their assignment Since THE creation.

"This milestone has represented A opportunity has look back has OUR history… Workshop Virtual machine was not born as A traditional brand, he speak has OUR staff stories, he developed by steps, he doesn't come Since A voluntary plan," said Caffarelli, A qualified goldsmith.

There are several cornerstones In THE brand building history, Since setting up A official business In THE wake up of growth buzz In Milan around their project has linking with THE First of all retailers such as ten Corso Como And pre-bankruptcy Barneys New York, has opening their First of all exhibition room And shop In that of Milan Piazza Sant'Eustorgio square, In THE Navigli area, has presentation paper jewelry In 2003 And THE “The Essential” jewel In 2014.

Two drawings Since Workshop VM Paper Jewelry collections introduced In 2003. Courtesy of Workshop VM

THE last — A Golden chain bracelet, laser welded on THE clients wrist has become A permanent accessory — has has been Workshop VM bargain, propel THE brands visibility locally And internationally.

He was Naj-Oleari answer has A personally difficult period. "I research has to kiss ...