Philipp Plein opens a boutique in Miami

Philipp Plein, the German-born designer known for his extravagant runway shows and bold styles, opened a new 1,000 square foot store in Miami, expanding its US fleet to 11 stores, including the Penthouse near the Plaza Hotel in New York which sells V.I.P. products to customers by private appointment.

The Miami boutique, which has been pop-up for two years, is part of the brand's overall strategy to strengthen its retail presence worldwide, with more than 100 stores worldwide for its multiple brands, including Philipp Plein, Plein Sport and Billionaire.

"It's absolutely wonderful to be back in the United States. year and for this reason I have decided to accelerate our expansion in the West and the opening in Miami represents an important step in my career. I'm delighted,” said Plein, whose luxury business is based in Lugano, Switzerland.
Related Galleries
The store, located in the Aventura shopping center, is designed by the architectural firm Locatelli Partners. The store features a large logo and crystals and a color palette that ranges from Marquina Black and Carrara White Marble to Acid Green for carpets and walls.

Shoes and ready-to-wear in the new Philipp Plein boutique.

On a visit to his lavish New York townhouse last week - his first trip in New York in a year – Plein spoke in a brisk manner about all the multiple projects going on at his private company. Among them, the launch of its furniture line in the United States; scouting for new store locations in the United States, including Houston, South Coast Plaza in Costa Mesa, California, and SoHo in New York, opening a new store in Rio de Janeiro, November/December, and the desire to open a store in Canada.

The company will launch Plein Sport in the US market in the first quarter of 2023 and will offer its first feminine fragrance, Plein Fatal, October 13. There are also licensing agreements for products such as eyewear and watches with De Rigo Eyewear and Timex, respectively, which have worked well since their first drop in 2021.

One of Plein's biggest ongoing projects is a planned luxury boutique hotel in the center of Milan, with three restaurants, a swimming pool and a nightclub, should open next April. Plein plans to have its Spring 2023 fashion show in Milan later this month and will return to the New York catwalks in February.

Also Plein said he bought a large ex-Formula 1 two-level truck for $700,000 which will travel throughout Europe, starting this month, selling Plein Sport. Its plan is to open 200 Plein Sport stores worldwide over the next three years, and the retail concept is self-service. The stores will be approximately 700 square feet, including stock, and will have a limited concentrated supply.

But first.

Fashion Sep 6, 2022 0 67 Add to Reading List

Philipp Plein, the German-born designer known for his extravagant runway shows and bold styles, opened a new 1,000 square foot store in Miami, expanding its US fleet to 11 stores, including the Penthouse near the Plaza Hotel in New York which sells V.I.P. products to customers by private appointment.

The Miami boutique, which has been pop-up for two years, is part of the brand's overall strategy to strengthen its retail presence worldwide, with more than 100 stores worldwide for its multiple brands, including Philipp Plein, Plein Sport and Billionaire.

"It's absolutely wonderful to be back in the United States. year and for this reason I have decided to accelerate our expansion in the West and the opening in Miami represents an important step in my career. I'm delighted,” said Plein, whose luxury business is based in Lugano, Switzerland.

Related Galleries

The store, located in the Aventura shopping center, is designed by the architectural firm Locatelli Partners. The store features a large logo and crystals and a color palette that ranges from Marquina Black and Carrara White Marble to Acid Green for carpets and walls.

On a visit to his lavish New York townhouse last week - his first trip in New York in a year – Plein spoke in a brisk manner about all the multiple projects going on at his private company. Among them, the launch of its furniture line in the United States; scouting for new store locations in the United States, including Houston, South Coast Plaza in Costa Mesa, California, and SoHo in New York, opening a new store in Rio de Janeiro, November/December, and the desire to open a store in Canada.

The company will launch Plein Sport in the US market in the first quarter of 2023 and will offer its first feminine fragrance, Plein Fatal, October 13. There are also licensing agreements for products such as eyewear and watches with De Rigo Eyewear and Timex, respectively, which have worked well since their first drop in 2021.

One of Plein's biggest ongoing projects is a planned luxury boutique hotel in the center of Milan, with three restaurants, a swimming pool and a nightclub, should open next April. Plein plans to have its Spring 2023 fashion show in Milan later this month and will return to the New York catwalks in February.

Also Plein said he bought a large ex-Formula 1 two-level truck for $700,000 which will travel throughout Europe, starting this month, selling Plein Sport. Its plan is to open 200 Plein Sport stores worldwide over the next three years, and the retail concept is self-service. The stores will be approximately 700 square feet, including stock, and will have a limited concentrated supply.

But first.