British CBD brand trip 'queen-approved' raises $12 million

British CBD brand, TRIP, has announced a $12 million investment backed by entrepreneurs, business leaders and investors, including former Depop CEO Maria Raga , and Christian Angermeyer, founder of Apeiron Investment Group.

This latest round of funding will support the brand's continued growth in the United States and around the world. Known in the UK as "Queen's CBD", having received the royal seal of approval by selling the Queen's Windsor store, TRIP was founded by husband and wife team Daniel Khoury and Olivia Ferdi. The duo started TRIP after a transformational personal experience with CBD when it helped Daniel recover from an accident that required knee surgery just before their wedding. Amazed by the benefits of CBD, the two left their careers in law and finance to start TRIP together and designed an award-winning line of drinks, oils and gummies to help people find calm.

TRIP targets the global wellness landscape, expanding its commercial footprint through strategic partnerships in the United States as the exclusive global supplier of CBD to Soho House & Co. and in a Los Angeles-based retailer Erewhon. “TRIP is a Soho House favourite,” said Soho House & Co. manager Tom Kerr. “After evaluating CBD brands globally, we knew TRIP was the perfect partner brand for Soho House. Since their launch, they have been a huge hit in our homes around the world."

TRIP co-founder Olivia Ferdi said: "Over the past few years, the attitude of the world towards the importance of mental health has changed dramatically. Since we discovered the power of CBD through an incredible personal experience, our mission has always been to share calm in everyday chaos, with next-generation wellness products to energize your lifestyle and help you take care of your mental health. By helping to open conversations about stress and anxiety, we're excited to build a community around the world, harnessing the power of plants to find calm."

Photo by Jeff W on Unsplash

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