Snoop Dogg and his family featured in Skims holiday campaign

Skims, the solution-focused underwear, loungewear and shapewear brand , launched a holiday campaign Thursday featuring Snoop Dogg and his wife, children and grandchildren. In the ads, they model Skims Fleece Sleep Sets and the Skims Cozy Collection.

The campaign, shot and directed by artist and photographer Donna Trope, appears on digital platforms and social.< /p>

Snoop Dogg and his family follow the family campaign Teyana Taylor and Iman Shumpert of Skims from 2021.

The rapper appears with his wife, Shante Broadus, and their three children — sons Cordell and Corde Broadus and daughter Cori Broadus — and five grandchildren.

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Snoop Dogg and his family in the Skims holiday campaign.

"I feel so lucky that three generations of my family were able to come together for the holiday campaign Skims. This is the first time we've all featured in a campaign together and we all loved the super soft and comfy outfits," Snoop Dogg said. "The Broadus family will definitely be wearing matching Skims this holiday season."< /p>

Snoop Dogg has also been working on his own projects lately: Last month he launched a pet accessories store and a clothing line called Snoop Doggie Doggs, under a licensing agreement with Little Earth Productions.

Skims, which was co-founded in 2019 by Kim Kardashian and Jens Grede, sells its products through Skims. com, as well as retailers such as Nordstrom, Selfridges, Ssense, Net-a-porter, Lane Crawford, Holt Renfrew and David Dones.