Startup leaders who embrace this mindset are more likely to succeed

The opinions expressed by entrepreneurs contributors are their own.

Startups know that the greatest conquest is to make their brand known. Although it seems like an insurmountable challenge, taking it one step at a time leads to a riptide that could lead to accelerated growth and increased brand awareness. Think of it like swimming in calm waters – a stagnant area that seems void of opportunity. But if you start dipping your toes into it, a ripple effect occurs, creating movement throughout the space. Once you swim faster, you begin to disturb the stillness of the water, creating waves that would head towards the opposite shore. And before you know it, you've already established your presence in once inert territory.

One thing leads to another. Startup leaders who think this way are more likely to win. It's not about what the final tunnel looks like; rather, it's the journey to get there and the series of chain reactions you can experience while maneuvering through the process. Whether it's business opportunities, leads or media coverage, never underestimate the domino effect of one step forward as a catalyst for your business growth.

How is it going? Let me explain:

A press mention leads to the next press mention

As the younger generation says, go viral

Don't be put off by your initial lack of media coverage. As a start-up, you're building from the ground up. From marketing and human resources to network connections, everything is from scratch. Media coverage is especially daunting for tech companies in the digital age, as the media space is cluttered with a myriad of cutting-edge solution providers left and right. But great leaders don't see this as a threat; they see it as an opportunity to continue to capture growth.

The key is to get a mention in the press. Focus on that, not on immediate world domination in the gigantic media coverage ecosystem. Don't waste your energy aiming for a ton of press mentions at once. You have to be realistic that there is not much you can do. However, trust that one mention in the press leads to the next. If you trust the products and solutions you offer, you must trust the process. Getting a mention in the press about your company's benefits will attract media attention, giving you greater exposure.

Keep in mind that a single press triggers a flicker that turns into a wildfire. Once the word is out, it's an unstoppable force that will catapult your business name.

Related: 5 Essentials for Entrepreneurs and Their Startups to Succeed

One customer leads to the next

The one thing you need to know about the B2B industry is that it's a tight-knit space. Almost everyone knows everyone to some degree. And to optimize your connections, it is essential to establish lasting relationships with your customers. Focus on the quality of the ties, not the quantity.

Although this seems like a difficult and daunting task for startups, remember that it only takes one customer to make a difference. One satisfied and happy customer is enough to spread the word for others to partner with you. Instead of focusing on "how can I get so many customers?" Think about "how can I improve my products and services?" Let your work speak for itself, and with the right PR strategy, you will soon reap an abundance of positive results.

Related: 5 Keys to Success for a Lasting Start

One LinkedIn post leads to another

Here is where you can establish