Streaming service Tastemade makes kitchen renovation program accessible with AI

Taste made, A video content supplier on streaming television And mobile platforms, has spear A purchases experience For the viewers that provides A opportunity For brands And retailers has to broaden their customer base.

On Tuesday evening, Taste made made his debut "Kitchen Shine Up," A kitchen renovation series. Through Direction of the store AI technology, the viewers can to access A online store with some products seen on THE to show, as GOOD as related some products, Since Target, Kohl's, Ikea, Amazon, Container Store, Home Deposit And Hedley & Bennett.

Each episode of "Kitchen Shine Up" will be buyable with new items For the kitchens, pantry And other cooking the spaces present each week. Helene Married Bennett, founder And chief brand officer of Hedley & Bennett, will host THE to show And bring professional cooks And interior creators In THE conversation. THE First of all two episodes created Tuesday has 7 p.m. on THE Taste made streaming string.

"'Kitchen Shine Up' ready himself GOOD has miscellaneous some products recommended on THE to show that amateur And pro cooks can to use In their kitchens has TO DO their lives Easier while cooking," said Evan Bregman, general director of streaming has Taste made. "What is this exciting about THE Partnership with Direction of the store AI East that they have help We select A 'complete on' store of contextually relevant products. »

On Tastemade food And cooking watch, ingredients For just about Nothing seen could be bought using QR codes on screen to access A recipe page And A "add has Cart" functionality has shop has Walmart, Or other retailers. "NOW with 'Kitchen Shine Up,' We saw THE opportunity has develop OUR purchasability significantly, because It is Really thematically relevant has THE to show, And We find A great partner [Shopsense AI] has help We with that." THE shop, he added, looks as "A extension" of THE show.

"THE high path that We to have has been able has enable that second screen experience has traditionally has been recipes. SO were excited that NOW There is another path We can get people has interact with We," Bregman said.

He said that Direction of the store AI provides Taste made "THE opportunity has create interactive experiences that redefine how OUR audience commits with OUR programming, built brand affinity And gets people future back.…It’s A longer term agreement with Direction of the store that go beyond just This to show. We are while going has stay up miscellaneous different iterations of This store For different thematic moments all along THE calendar year," Bregman said. "Were waiting has TO DO he around OUR miscellaneous theme weeks, as 'grill week' And 'pizza week' And SO other specific series as GOOD, Or We feel There is A GOOD connection has purchases. THE hope East that This can be A 365 days, year[long] destination For OUR the viewers has interact with We In A totally brand new path. Were certainly excited about a few of OUR content And episodes future out. »

Direction of the store AI, which spear It is retail media platform In April, has powered other buyable TV experiences including "THE Talk" day to show Or the viewers could shop THE outfits door by program hosts. Direction of the store Also powered Primordial Global CMT Music Price purchases experience, SO the viewers could purchase looks seen on THE red carpet, as GOOD as buyable experiences related has THE CBS Sports Golazo Network, And Univision blanket of THE Latin American Music Rewards.

"Were portion diffusers turn their prime long form content on their watch buyable, manufacturing he part of THE experience In A very integrated And thoughtful path by benefit AI”, explain Glenn Return of fish, co-founder A...