The box office just experienced its worst Memorial Day in decades – what happened?

What were seeing East A wide change In consumer habits has play. Go to the cinema was Already become something a lot people did less frequently Before THE pandemic. Once that arrived, once theaters farm For A entire year And more movies begin future has VOD RIGHT far, THE habit of stay House accelerated. Between that And THE proliferation of streaming, coupled with THE pure costs of while going has A theater, were seeing public more and more turning their back on go to the cinema as something high up on THE list of things has TO DO on A average weekend.

SO Of course, maybe In 2019, “Furiosa” would be to have has been A bigger hit. Not NOW. Damn, even In 2021, "A Calm Place: Part II" open has $57 million while “Cruella” drawn In $26.5 million while be simultaneously available on VOD. Things are changing quickly. My big take away East that all sides of THE industry — Since THE studios In Hollywood has THE people In charge has each major theater chain — need has come together And to start addressing THE problems RIGHT NOW. Yesterday would be to have has been Good, but Today will to have has do.

Maybe he come down has lowering ticket prices, as Sony To M Rothman has suggested. Maybe he come down has improvement THE average movie theater room. He almost certainly implied to exercise patience Before bringing A big movie has VOD, as THE industry needs has invest In reconstruction THE habit of more generalized go to the cinema Again. All of these things, coupled with A sparse 2024 release calendar, created A judgment Day scenario on Memorial Day. Here is hoping 2025 offers greener pastures.

I spoke more about This on Today episode of THE /Movie Every day podcast, which You can listen has below:

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