The most important thing that will help you get more consistent referrals

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If one of the best ways to grow your business is through sponsorship (it is), but you don't have a steady flow of customers, how do you get referrals?

Start with your existing network and wisely request introductions from the people who work with your ideal client. Build a good relationship with them so they feel comfortable and excited about sending you referrals. And, when possible, send them value-added presentations and recommendations as well.

Create a customer experience that makes the person who referred them look like a genius for making the introduction and multiplying the value of your customer's investment by 10 times.

So guess what happens? As you deliver a winning experience, word of mouth will spread from both the original referring party and your customer. And suddenly you'll find that when your solution meets a need in a timely manner from someone who's heard rave reviews about your offering, they'll contact you and, often, buy.

Here's one thing you did NOT hear me say: wait until you "perfect" your business first. Why? Because taking action gives you a chance to serve, improve and grow as you go.

Everyone starts out as a beginner, even the ones you admire the most. Remember this the next time you hesitate to put yourself forward before you feel ready. If you feel 100% ready, you've waited too long.

What is one thing you can do today to get closer to creating a profitable referral engine?

August 5, 2022