TikTok vs Reels performance statistics and information

With TikTok overtaking Google's place last year as the most popular website on the entire internet, TikTok's weight in marketing can no longer be overlooked.

Having the fastest growing user base ever, TikTok is likely to soon become the social media platform targeted by advertisers - being shifted to the biggest chunk of marketing budgets.

So where does that leave its main competitor – the Instagram Reels feature? This is what the image looks like at the moment.

While in the United States, the total number of TikTok accounts is only half of Instagram's audience, when looking at the two platforms from a performance perspective, TikTok is obviously the first network.

Image credit: provided by author ; Social Insider; Number of TikTok accounts in the US

Having at least six times the engagement rate of Instagram Reels - according to research by Socialinsider - TikTok is highly rated for its more authentic character, unbalanced content and the less disruptive navigation and experience it offers.

This is obviously facilitated by the platform's current underdevelopment of its paid advertising features, which are not yet mature enough - compared to older platforms such as Instagram.

Speaking of which, since being dethroned as the hottest social network with the incredible uprising of TikTok, Instagram's struggle to retain its user base continues to grow day by day. day - despite the rapid and growing adoption of Reels.

Unquestionably, Reels - since entering the social media scene - have started making noise, getting noticed quickly, and currently make up 20% of time spent on Instagram.

However, despite the platform's strong push for its new feature, Instagram Reels is having a harder time than TikTok in keeping social media users interested in exploring and engaging with the platform's content.< /p>

According to the same study mentioned, Instagram Reels receive 44% fewer comments than TikTok videos.

Image credit: provided by author; Social Insider; TikTok vs Reels Comment Rate

Ultimately, given that Reels only borrowed the short-form concept from TikTok videos, it's only natural that users favor the platform. original form that introduced the new video format.

Probably, to make a meaningful comeback, the next step should be for Instagram to either come up with an entirely new concept or further develop its Instagram Reels in a completely new and innovative way.

Furthermore, with YouTube entering the playing field of short video content with its Shorts feature, it looks like we are only on the threshold of a new era of social media.

With 44% of social media users choosing TikTok as their favorite short video service at the moment, Reels and YouTube Shorts are competing for second place, trying to catch up with TikTok's success.

However, as all the gigantic parent companies of these platforms are ready to invest colossal budgets in expanding these new features...