Typeface teams with GrowthLoop and Google Cloud to launch a unified “GenAI marketing solution”

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AI company Typeface has partnered with marketer GrowthLoop and Google Cloud to transform marketing for organizations of all sizes. The companies today announced a unified “GenAI Marketing Solution” that brings together the best of their respective platforms and gives marketers an end-to-end approach to creating and launching campaigns across all channels, at scale. /p>

This offer allows teams to produce personalized content (from blogs to social media posts) for their campaigns, leveraging data from Google BigQuery, audience segmentation from GrowthLoop and generative artificial intelligence from Typeface . According to companies, this can reduce the time it takes to create and launch creative campaigns from weeks to days or even hours.

"Marketers around the world have told us that producing personalized content at scale across all audience segments can be a daunting challenge, as launching campaigns often takes months and months" , said Vishal Sood, product manager at Typeface. in a report. “The GenAI marketing solution announced at Google Cloud Next gives marketers, for the first time ever, the ability to quickly generate and deploy personalized, on-brand content across all customer segments. With this new solution, marketing teams can dramatically speed up campaign launches, freeing up time for more creativity and collaboration. »

How exactly does the GenAI marketing solution work?

Currently available in private preview for Google BigQuery users, the GenAI marketing solution merges Typeface's Gen AI into a streamlined workflow that covers all aspects of the campaign creation process, from profile extraction 360 degree customers and defining audience segments to creating personalized campaigns. , brand content, distribute it and measure the results.

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First, users need to connect their BigQuery instance to GrowthLoop and use GrowthLoop's visual or natural language builder to query data in the data warehouse and create audience segments to target. Once the segments are ready, they can export them to their marketing channel of choice, such as Google Ads, and use Typeface's integration with GrowthLoop to develop custom creatives, ad copy, and line items with text prompts .

As they develop the initial line items, they can expand their efforts by using Typeface to create a full library of content for different marketing channels (such as personalized Instagram ads, optimized blog posts for SEO and landing pages) that match the GrowthLoop audience profile. This results in multiple variations of content, tailored to defined audience segments and brand voice, to...