Verizon is offering a free NFL Sunday ticket to select customers as part of a promotional pact with YouTube

Verizon and YouTube are launching a new customer acquisition game aimed at fans of the grill.

The telecommunications company has partnered with YouTube to provide free access to NFL Sunday Ticket, which provides all -market Sunday afternoon play — for the 2023-2024 season to eligible new customers and upgrading wireless and home Internet customers.

At the end of 2022, YouTube landed a seven-year contract for the retail package NFL Sunday Ticket, snatching it away from DirecTV (which has signed a separate deal to sell it to bars, restaurants and other commercial establishments). Now, with the start of the NFL regular season six weeks away, YouTube is looking at new ways to distribute Sunday Ticket in addition to selling the package to YouTube TV and pay-per-view customers.

Terms of Verizon's deal with YouTube for NFL Sunday Ticket not disclosed, but Verizon is the exclusive wireless operator partner for the gaming plan. The phone company says the free football game package has a value of $400; YouTube offers Sunday Ticket in different configurations and is currently running discounted promotions until September 19.

YouTube has also struck a deal with Warner Bros. Discovery to offer a Max-NFL Sunday Ticket package. Details of this offer have not yet been announced.

Verizon's partnership with YouTube for NFL Sunday Ticket" adds to our growing list of top providers content in the industry as we continue to deliver the best choice and exclusive value to our customers," Verizon CEO Hans Vestberg said in a statement. YouTube CEO Neal Mohan said, " Through our new partnership with Verizon, we're proud to give fans even more ways to watch their favorite teams this season."

Verizon says the promotion is available starting July 27 for a limited time. The free Sunday Ticket offer is available to new Verizon myPlan mobile customers purchasing the latest Samsung and Google smartphones - including the new Galaxy Z Flip5, Z Fold5 and Pixel Fold - and new Verizon Home Internet customers purchasing a Fios 1 Gig , Fios 2 Gig , 5G Home Plus or LTE Home plan. New Verizon Unlimited Plus Mobile customers can access NFL Sunday Ticket on YouTube or YouTube TV with the purchase of select smartphones from Samsung (Galaxy S23 Series, Galaxy Z Fold5 or Galaxy Z Flip5), Google (Pixel Fold, Pixel 7 or 7 Pro ) or Motorola (Edge+).

Also, existing Verizon customers who upgrade to eligible mobile and home internet plans can get the NFL Free Sunday Ticket Offer. All other existing Verizon mobile customers are eligible for a $100 credit, redeemable through the company's +play subscription hub, when they sign up for NFL Sunday Ticket on YouTube or YouTube TV.

From 2010 to 2020, Verizon entered into an exclusive mobile live streaming agreement for the games of the NFL in the United States. Under the 10-year pact the parties signed in 2021, Verizon is an "Official Technology Partner" and the "Official 5G Network" of the NFL and has equipped several stadiums for 5G.