Why brand consistency is key to a great help center experience

Brand consistency East A crucial element of any of them the company success. Having A immediately recognizable brand help companies has to feed trust, loyalty, And retention among their clients – And ensure A seamless customer experience.

Most companies appreciate THE need For brand consistency In sales And marketing, through chains And Facing customers assets as THE website, social media, And authorization materials. But This consistency can often be neglected When he come has A the company customer support offer.

What East brand consistency?

Brand consistency means that your business watch up In THE even path through each channel And Resource your outlook And clients see, each time they seek them out. He spans your brands colors, logo, frequently used pictures, fonts, And Your of voice – Nothing that help your audience has immediately recognize your business, And reassures your clients that they are In on hands.

"Brand consistency should not stop After A perspective becomes A customer"

Research watch that brands that maintain consistency through all chains are more likely has experience growth that brands that don't do it. In do, A 2021 investigation revealed that 33% of 452 professionals Since miscellaneous Industries claim brand consistency has substantially increase their the company income, prove LinkedIn founder Reid Hoffmann correct When he said "trust equals consistency on time."

But how can your business reach A smooth, consistent brand experience through each perspective And customer point of contact?

Consistency all along THE customer journey

Brand consistency remains just as important After A perspective becomes A customer. In do, A of THE most crucial elements of A stellar customer experience East A the company support offer. HAS maximize customer experience, loyalty, And retention, THE transition between each scene of THE customer journey should be as seamless as possible – meaning brand consistency In A the company support center East key, if You are talk about self-service support via your help center Or THE path your representatives to commit with your customers.

"If You to want has create A Really seamless brand experience For your clients as they journey Since point-of-contact has point-of-contact, take A closer look has your help the center abilities"

Creation A modern help center that integrated your brand

Injection your brand In your help center can be difficult. Often, business help centers are hosted on different platforms that THE rest of THE website, And their abilities are concentrate more on storage searchable, useful information that aesthetic.

THE Galxé help center (old And new drawings above) demonstrates THE value of distinctive brand image

If You to want has create A Really seamless brand experience For your clients as they journey Since point-of-contact has point-of-contact, take A closer look has your help the center abilities. Do he offer most of them, Or all, of THE are you following?

Personalization

This means not only having THE ability has decide THE exact layout that works For your help content, but Also having THE flexibility has add your brands colors, logo, fonts, And pictures has your help center has Really capture It is personality And TO DO your clients feel has House with A seamless brand experience as they self-service answers has their queries.

THE Fund raising help center (old And new drawings above) watch how personalization can TO DO A difference.

Multibrand

For companies with more that A brand, having A simple path has create And manage several help centers – while keeping their clients' experiences consistent – East A must. But has reach This, a lot help centers require support teams has function through several workspaces And languages, increasing complexity And cost.

HAS Intercom, We to understand that THE ability has it's clear manage several brands And talk has clients In THE language they prefer In A Single workspace East key has A excellent customer – And team – experience.

"As customer service teams are request has TO DO more And more with less resources, responsibilities as brand consistency....