Fandom Study Shows Entertainment Fans Are Turning to Gaming

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Fandom revealed that a few people are transition far Since traditional entertainment consumption, such as watching movies And TV watch, In service of Thu.

THE Fandom Inside Entertainment report said people are transition far Since traditional entertainment consumption, such as watching movies And TV watch, In service of activities as the game, social media engagement, while reading And hobbies.

THE report said 67% of Fans are expenses THE even Or more time consuming content Or playing video Games, but their behavior East shift; 33% are expenses less time on cable Or In theaters – And THE number A activity they are switching has East game (59%).

THE study, which levers First party data Since Fandom extensive platform And A global investigation of entertainment And game Fans, sheds light on THE shade relationship between game And traditional entertainment mediums.

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Stephanie Fried, Marketing director of Fandom, said In A statement, "Each industry analysis refers to has THE battle For Fans' attention through entertainment And the game, but We have find that It is not A Whether or scenario. In do, combined, entertainment And game experiences to strenghten fan connection And deliver incremental commitment. »

Fandom study watch people are moving towards games.

A of THE most significant revelations Since THE study East THE emergence of A new audience segment double “Switches.” These people are transition far Since traditional entertainment consumption, such as watching movies And TV watch, In service of activities as the game, social media engagement, while reading, And hobbies. This change present A opportunity For entertainment companies has recommit public through innovative content strategies as game book Or book-film adaptations.

Opposite has common misconceptions, THE study strong points A symbiotic relationship between THE game And entertainment Industries. While game serves as THE primary activity For entertainment Fans, watching TV And movies East THE high choice For players while searching A to break Since game. This reciprocal underlines THE interconnected nature of these mediums And THE potential For joint efforts Or conquest strategies.