'Get Off The Remote! :' Tubi's Super Bowl announcement got everyone really confused - and was a big winner

While hundreds of millions of people probably watched the Super Bowl this year, it's unclear how many times viewers changed channels, but there was one ad that made everyone believe .

Streaming service Tubi aired a Super Bowl LVII commercial that resembled the Fox broadcast, with commentators Kevin Burkhardt and Greg Olsen welcoming viewers back to the game.

Next, the screen turned to a streaming interface - in this case, the free Tubi streamer. He clicked on a few options, then chose the 2005 comedy Mr. & Mrs. Smith.

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"No, you're not sitting on the remote. But on Super Bowl Sunday, we tricked the public into thinking it was," the company wrote in its description of the ad. on YouTube.

Tubi's spot won the Super Bowl's Next Day Award for Best Commercial, called the Super Clio Award, according to The TODAY Show.

Tubi is a free streaming service with ads founded in 2014 by Farhad Massoudi who was looking for a way to introduce itself to the world in a time of fierce competition and a year that saw subscriber numbers drop and prices rise .

Netflix, a longtime proponent of its subscriber-only model, has created a cheaper, ad-supported tier. Some streamers like Hulu, for example, increased their prices in 2022. Peer Disney+ is losing subscribers.

A 30-second spot in the Super Bowl would start at $7 million. The company took the opportunity, she says, to show off its style.

“The Tubi team gave us a unique case for the streaming industry: Revealing Tubi to the world, first and foremost through her personality,” said Greg Hahn, co-founder and chief creative officer at Mischief, a advertising agency hired by Tubi. for the project, according to The Hollywood Reporter.

"These spots reveal a personality we've had fun creating over the past few months: quirky, playful and a little unexpected. Tubi is set to become the troublemaker of the streaming world," he said. he added.

But the announcement baffled the internet, generating who knows how many impressions online (despite Rihanna's pregnancy announcement which briefly broke Twitter).

Twitter had fun with the ad:

"Drop the remote!" a video joked.

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