How to bring your products to life with good UX design

Twenty years ago, companies focused solely on building products with flawless coding.

Next came the user experience.

As a result, companies have begun to focus on better understanding their customers and creating a comprehensive user experience. Companies that mastered UX design positively differentiated themselves as customers found it easier to use their products. In 2017, Forrester even reported that these companies earned $100 for every dollar invested in UX design.

As UX design developed, users began to expect nothing less than a smooth experience. In fact, 88% of online customers who have a negative experience will not return and 46.7% will share their negative experience with a friend.

Fortunately, there are fundamental UX design principles that business owners and designers can implement to immediately improve their customer experience. Understanding your target audience using empathy and data analysis will allow you to bring your products more fully to life through UX design.
Understand your target audience
UX designers have discovered that without knowing your audience, achieving business goals is nearly impossible. It was their mastery in this field that blew up the industry. The US Bureau of Labor Statistics predicted that in 2020-2030, UX design jobs will grow by 13%.

Goran Paun has been a pioneer in the UX design industry since he founded his company, ArtVersion, in 1999. His experience with clients, including Fortune 500 companies, has shown him the importance of identify a consumer's demographics to achieve business strategies.

"Determining which conversion and user experience strategies will work for a specific business can be daunting, but analytics is your ally," Paun writes. “Often companies look to their competitors for ideas, implementing UX methods that may not be ideal for their own target market. The path to an effective user experience for your business begins with a comprehensive review of your business strategy."

Empathy is a very powerful way to understand your audience.
Start with empathy
Intechnic is one of the world's leading UX agencies. Intechnic Founder and CEO Andrew Kucheriavy recently said that "empathy in UX is the holy grail"....

Startups Jul 27, 2022 0 102 Add to Reading List

How to bring your products to life with good UX design

Twenty years ago, companies focused solely on building products with flawless coding.

Next came the user experience.

As a result, companies have begun to focus on better understanding their customers and creating a comprehensive user experience. Companies that mastered UX design positively differentiated themselves as customers found it easier to use their products. In 2017, Forrester even reported that these companies earned $100 for every dollar invested in UX design.

As UX design developed, users began to expect nothing less than a smooth experience. In fact, 88% of online customers who have a negative experience will not return and 46.7% will share their negative experience with a friend.

Fortunately, there are fundamental UX design principles that business owners and designers can implement to immediately improve their customer experience. Understanding your target audience using empathy and data analysis will allow you to bring your products more fully to life through UX design.

Understand your target audience

UX designers have discovered that without knowing your audience, achieving business goals is nearly impossible. It was their mastery in this field that blew up the industry. The US Bureau of Labor Statistics predicted that in 2020-2030, UX design jobs will grow by 13%.

Goran Paun has been a pioneer in the UX design industry since he founded his company, ArtVersion, in 1999. His experience with clients, including Fortune 500 companies, has shown him the importance of identify a consumer's demographics to achieve business strategies.

"Determining which conversion and user experience strategies will work for a specific business can be daunting, but analytics is your ally," Paun writes. “Often companies look to their competitors for ideas, implementing UX methods that may not be ideal for their own target market. The path to an effective user experience for your business begins with a comprehensive review of your business strategy."

Empathy is a very powerful way to understand your audience.

Start with empathy

Intechnic is one of the world's leading UX agencies. Intechnic Founder and CEO Andrew Kucheriavy recently said that "empathy in UX is the holy grail"....