Kith and BMW collaborate on electric cars and clothing collection

Ronnie Fieg's love affair with BMW continues.

The Kith founder and automaker have teamed up for the second time to commemorate the debut of the BMW's first electric concept car from 1972 and the launch of the i4 M450, BMW's first all-electric model. Fieg redesigned two cars, one vintage and one contemporary, along with a complementary collection of clothing and accessories to mark the occasion.

Both cars feature unique details and were painted in "Vitality Green", a specially created shade for this project which will be permanently archived once completed.

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And new this time, Sotheby's will auction a 2022 BMW i4 M50, designed by Fieg - the one of only seven in production. The online auction will begin on Friday, October 7 at 11 a.m. EST with a starting bid of $1 and will end on October 14. The winner will receive the car in 2023 after it has been produced to street legal specifications in the winner's country of residence. In addition to the car, the winner will also receive one copy of each item in the Kith for BMW 2022 collection of 51 apparel and accessory styles and other unique items, such as a surfboard, snowboard co- marked and a Wilson Pro Staff 97 Racket.

The estimated winning price for the package is $100,000-$200,000, but it will be sold without reservation.

A portion of the proceeds from this auction will be donated to the Maasai Wilderness Conservation Trust, an organization that aims protect East Africa's ecosystems and biodiversity through conservation for the benefit of local Maasai communities.

As for the clothing collection, Fieg mimicked the green and brown palette used on the cars for double-weave coaches jackets and pants, knitwear, heavyweight fleece tracksuits, hoodies and graphic tees.

The collection debuted at Kith's Paris boutique on Friday and will launch worldwide on October 7.

The two companies first worked together in the fall of 2020 to rebuild a 1989 BMW owned by Fieg's grandfather, and this collaboration also included clothing and accessories.