Sorare signs Serie A in a fantasy game of NFT-based player cards

July 25 - Fantasy football game Sorare has added Italy's Serie A to agreements with Spain's La Liga, Germany's Bundesliga and MLS in the United States, to release Non-Fungible Player Cards (NFTs) for the next season 2022-23.

Cards can be collected and traded, and are used to play Sorare's fantasy football game. The partnership covers 18 Lega Serie A clubs.

No value was given for what was described as a multi-year agreement.

“Italy is currently the fastest growing market for Sorare and Italian users are our second largest community in the world, so we know there is a huge demand for our fantastic game and items. collection in this market," said Nicolas Julia, co-founder and CEO of Sorare.

Serie A has recently been active in the blockchain space with a crypto fan token deal with Socios.com as well as a partnership with football media firm OneFootball to release a series of over 1,300 NFT next season of Serie A' digital monents.

Lega Serie A is the 12th football league to partner with Sorare. Sorare has also expanded outside of football with Major League Baseball and unveiled Serena Williams as a board advisor and French international footballer Kylian Mbappé as an ambassador and social impact partner.

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Luigi De Siervo, CEO of Lega Serie A, said: "Sorare is at the forefront of this sector and uniquely combines the game of fantasy football with collectible NFT cards, allowing us to expand our target audience in order to bring young fans closer to our football. This is a partnership with great potential and we are ready to launch the first collections before the 2022-23 season."

Sorare has grown rapidly since its launch in 2019. A recent $680 million investment led by Softbank brought its valuation to $4.3 billion.

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